Thought Leadership Definition (Audience by Content 2×2)
Thought Leadership Definitions
Thought Leadership Defined
What Makes a Thought Leader?
To be a thought leader, one must be recognized as an expert with good compelling content and an audience to share it with.
- Expert content can be created (originated), curated, or even expertly aggregated.
- The audience is typically not a generic audience, but one that is associated with a specific industry or set of industries.
Without good content and with no audience, folks in this quadrant are unknown.
Has a large following but not a robust set of content as the content is focused on a single product line or company.
The go-to person in a vertical for the expertise they are known for, but has a small audience. Has access to great content that they’ve originated, curated, and expertly aggregated.
Is an expert in a particular area and is recognized as the expert (the go-to person) in a specific vertical or set of verticals.
Want to read more about our thought leadership concepts? Visit this page to find out what a thought leadership funnel is.