Project Management Goes Business Savvy with Tweetable and Readable New Book!

New release #BUSINESS SAVVY PM tweet shows how to align project management with corporate goals for greater team and individual success.

CUPERTINO, recipe CA (PR Web) – July 19, cardiology 2011
If you are in project management, wouldn’t you like to be described as a project manager who is a successful, influential, and respected leader of important efforts in the organization? In #BUSINESS SAVVY PM tweet, PM veteran Cinda Voegtli shows you how. All you need to do as a project manager is to get business savvy!

So who or what makes a business savvy PM? In Cinda’s words, “a business savvy project leader becomes an advocate for the project from the perspective of its end customers and its business value to the company. She or he focuses on clarity and communications with everyone—project sponsors, the team and customers. The business savvy PM knows that the success of a project depends on building relationships that engender trust.” In short, such a manager quickly wins respect as a leader from the starting line.

Cinda Voegtli’s experience shines through, cover to cover, and it’s no surprise that praise for the book has been flowing in. Jeff Richardson of Empowered Alliances writes, “The practical project management tips that Cinda Voegtli is known for, in small bite-sized nuggets—delicious! I’ll use this book as a quick regular reminder to keep my networking projects on track.” Laura Erkeneff, CEO of Training for Techies exclaims, “This book provides fast insights that can help lift project managers out of a purely operations mode of thinking—and into strategic business-driven thinking that will truly set them apart!”

#BUSINESS SAVVY PM tweet lights the way to understanding the business value of a projectand why your company is undertaking it. Among other things, you will develop a keen sense of the company’s strategy, and of how your project fits in the big picture. With tweetable, actionable bits of wisdom like “Insist on knowing the project selection criteria & process that led to this project. Why does it exist?” this little book gets you business savvyabout your project, your organization, and yourself.

#BUSINESS SAVVY PM tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

About the Author:
Cinda Voegtli is Founder and CEO of, an online service with over 300,000 members around the world. She has more than 20 years experience in project and portfolio management, process improvement consulting, line engineering, and company management. Over the years, Cinda has consulted on project and portfolio management issues to a variety of companies including Tyco Healthcare/Nellcor Mallinckrodt, Mobil Oil, Pacific Bell, Dow Chemical, NASA, Schlumberger, Aviron/MedImmune Vaccines, Hewlett Packard, and Lam Research. Cinda writes and speaks widely on practical real-world processes for project and portfolio management. To purchase a copy of #BUSINESS SAVVY PM tweet visit, or other leading retail locations.

SUBTITLE: Project Management Mindsets, Skills, and Tools for Generating Successful Business Results
AUTHOR: Cinda Voegtli
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-062-6 (1-61699-062-7)
eBook: 978-1-61699-063-3 (1-61699-063-5)

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.  For more information, go to Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835