#THOUGHT LEADERSHIP tweet Book01
140 Prompts for Designing and Executing an Effective Thought Leadership Campaign
by Liz Alexander, PhD
and Craig Badings
Foreword by Jeff Ernst, Principal Analyst, Forrester Research
Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or “curated” content that mimics others’ ideas.
But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring—and wholly relevant to them—this book is for you.
Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry.
This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture.
Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about.
#THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).
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“This book echoes my view that people don’t care about products! Thought leadership engages buyers about what matters to them, not your ego.”
- David Meerman Scott, Bestselling Author, The New Rules of Marketing and PR
“An excellent guide; using Twitter to show how thought leadership should be done, written by two leading experts in the field.”
- Dr. Fiona Czerniawska, Co-founder, Source for Consulting
“If Confucius was a marketer, he would be tweeting proverbs like Alexander & Badings do on thought leadership.”
- Dale Bryce, Group Manager, Marketing, Sinclair Knight Merz
“This book is thought haiku. It asks penetrating questions about the how, why, and what of leveraging the biggest B2B marketing idea around.”
- Matt Church, Founder, Thought Leaders Global
“Everyone wants to be a thought leader today, but can they? #THOUGHT LEADERSHIP tweet delivers a concise overview of what it really takes.”
- Eric Wittlake, Senior Director of Media, Babcock & Jenkins, Inc.
“Chock-full of tidbits that spark ideas for pursuing thought leadership! If thought leadership is one of your spear points, carry this book with you at all times.”
- Mignon van Halderen, Assistant Professor, Corporate Communication, Rotterdam School of Management, Erasmus University, Holland
“Unique, insightful take on thought leadership done in true Twitter style with 140 characters or less.”
- Erica Levy Klein, Thought Leadership Writer and Content Strategist
“Provides excellent advice for navigating through the advantages and pitfalls of thought leadership campaigning. Original and informative!”
- Marte Semb Aasmundsen, MSc Strategic Public Relations and Communication Management