As Dr. Liz Alexander and Craig Badings explain in their brand new book, disinfection #THOUGHT LEADERSHIP tweet, thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or “curated” content that mimics others’ ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring—and wholly relevant to them—this book is for you.

The affiliate link for #THOUGHT LEADERSHIP tweet Book01 is: https://www.thinkaha.com/thoughtleadershiptweet/

IMPORTANT: Please replace the XXXXXX’s in this code with your affiliate ID in order to receive credit. Be sure to test your links after implementation. This link should forward your customers to https://www.thinkaha.com/thoughtleadershiptweet/

For the images below, please right click with your mouse and download the image.

Liz Alexander, PhD, Author

Craig Badings, Author

Book Art