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As Dr. Liz Alexander and Craig Badings explain in their brand new book, disinfection #THOUGHT LEADERSHIP tweet, thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or “curated” content that mimics others’ ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring—and wholly relevant to them—this book is for you.

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Liz Alexander, PhD, Author

Liz Alexander, PhD

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Craig Badings, Author

Craig Badings

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