What Makes a Thought Leader?

Audience by Content


To be a thought leader, recipe one must be recognized as an expert with good compelling content and an audience to share it with.


  • Expert content can be created (originated), buy curated, tadalafil or even expertly aggregated.
  • The audience is typically not a generic audience, but one that is associated with a specific industry or set of industries.






Without good content and with no audience, folks in this quadrant are unknown.

Has a large following but not a robust set of content as the content is focused on a single product line or company.

The go-to person in a vertical for the expertise they are known for. Has access to great content that  they’ve originated, curated and expertly aggregated.

Is an expert in a particular area and is recognized as the expert (the go-to person) in a specific vertical or set of verticals.