Ted Rubin on ROR #RonR
Released: March 2014

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ISBN:
Paperback: 978-1-61699-132-6 (1-61699-132-1)
eBook: 978-1-61699-133-3 (1-61699-133-X)

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Table of Contents

Section I: Return on Relationship
Section II: Being Social
Section III: Blogging
Section IV: Building Your Content
Section V: The Consumer
Section VI: Advice
Section VII: Leadership and Management
Section VIII: Self-Development and Encouragement
Section IX: Parenting
Section X: Just Be Nice

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Ted Rubin on ROR #RonR

140 Aha Moments Exploring Return on Relationship

by Ted Rubin

There’s no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now “it’s all about relationships,” social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.

With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important–and easier–than ever. What is your organization’s Return on Relationship?

Written by a leading social media marketing strategist, Ted Rubin takes you through how the value of your relationships will accrue tenfold over time; how just connecting with followers/future advocates online isn’t enough–it’s engagement that’s key; and how to not just be social on social media but to socialize your way to successful Return on Relationship.

The 140 insightful ahas in Ted Rubin on ROR #RonR on creating and maintaining relationships are not only helpful tidbits for businesses and entrepreneurs, but they remind us why connecting with other human beings is such a vital element to everyday life. Learn the importance of utilizing social media for your brand, and remind yourself how “just being nice” and smiling can influence others.

Ted Rubin on ROR #RonR is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).


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About the Author

 

Ted Rubin
Ted Rubin

 

Ted Rubin is a leading social marketing strategist, keynote speaker, brand evangelist, and acting CMO of Brand Innovators. In March 2009 Ted started publicly using and evangelizing the term “ROR: Return on Relationship™”. ROR is a concept he believes is the cornerstone for building an engaged multimillion member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the chief marketing officer between 2008 and 2010, and the one being built for the new updated OpenSky, where Ted was chief social marketing officer until the end of April 2011. Ted left his position as chief social marketing officer of Collective Bias at the end of August 2013.

In the words of Collective Bias co-founder John Andrews: “Ted, you were the vision, heartbeat, and soul of Collective Bias; thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!”

Many people in the social media world know Ted for his enthusiastic, energetic, and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media; #13 on Forbes Top 50 Social Media Power Influencers, 2013; and #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His other book, Return on Relationship, was released on January 29, 2013. #RonR