To be a thought leader, adiposity one must be recognized as an expert with good compelling content and an audience to share it with.
curated, or even expertly
not a generic audience,
but one that is associated
with a specific industry or
set of industries.
Has a large following but not a robust set of content as the content is focused on a single product line or company.
The go-to person in a vertical for the expertise they are known for. Has access to great content that they’ ve originated, curated and expertly aggregated.
Is an expert in a particular area and is recognized as the expert (the go-to person) in a specific vertical or set of verticals.