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#PARTNER tweet Book01: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles

Paperback: 978-1-61699-012-1 (1-61699-012-0)
eBook: 978-1-61699-013-8 (1-61699-013-9)

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#PARTNER tweet Book01
Table of Contents

Section One: Your Partnerships
Section Two: Your Offerings
Section Three: Your Execution
Section Four: Your Service
Section Five: Your Attitude
Section Six: Your People
Section Seven: Your Community



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#PARTNER tweet Book01

140 Bite-Sized Ideas for Succeeding in Your Partnerships

by Chaitra Vedullapalli

Smart partnering is new way of doing business—one that unlocks the secrets to gaining an unfair advantage in the marketplace. The benefits of smart, strategic partnerships include, but are not limited to: access to additional resources, extended reach, and enhanced market reputation. However, you don’t get these benefits without making the necessary investments to build on these partnerships.

In ‘#PARTNER tweet Book01,’ Chaitra Vedullapalli shares 140 bite-sized ideas for succeeding in creating and maintaining smart partnerships. In a book that you can read in fifteen minutes or less, you will gain insights on smart partnering and recognize it as an asset you need to help you grow your business. This book provides practical advice on how to:

  • Increase your profitability through smart partnering
  • Build the right culture for winning (and keeping) customers’ hearts and minds
  • Develop community and successfully interact with it
  • Deliver great experience across all customer interaction points
  • Increase customer loyalty by increasing the quality of your offerings and the service you offer

If you want to make a difference to your customers and to your business, pick up ‘#PARTNER tweet’ today and learn how to build smart and strategic partnerships that will help you gain the marketplace advantage you want.

‘#PARTNER tweet Book01‘ is part of the THiNKaha series whose 100-page books contain 140 bite-sized ideas for succeeding in creating and maintain smart partnerships.


Read about the AHAthat


Sample Tweets from the book

#3 Smart Partnering provides gateways for new verticals and industries. Smart Partnering helps you to deliver functional

#29 Flexibility is not optional. Your offerings have to evolve with customer needs. Customers should not only know what to expect of the product but also what to expect from the service after the

#85 You may be focusing on putting in the hours, but the customer is focusing on the value you pack into those hours.

#121 Take time to create a place for your customers to interact with each other.

#138 Understanding the motivations via listening to conversations can help you redesign your off ers to the marketplace.


About the Author


Chaitra Vedullapalli
Chaitra Vedullapalli


Chaitra Vedullapalli is the Senior Director of WW Sales and Marketing Communications, where she oversees the information workplace for Microsoft Sales Force. Past work includes shaping the Microsoft Customer and Partner Self Service Experience which touched over 10M Customers & 1M Partners. She was also an integral part of creating the Service Culture at Microsoft and an architect of the Microsoft-IAMCP (International Association of Microsoft Certified Partners) innovation program. Chaitra has also served as Director of Licensing and PartnerNetwork at Oracle where her projects drove licensing simplification and enabled state of the art innovations in Partner Self Service Experience.

Chaitra holds a Patent in WebMethods and Bachelors of Electrical Engineering from RVCE, Bangalore, and is currently active in community efforts to help children in need.