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#MY BRAND tweet Book01:
Inspiration for New Professionals

Paperback: 978-1-61699-054-1 (1-61699-054-6)
eBook: 978-1-61699-055-8 (1-61699-055-4)

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#MY BRAND tweet Book01
Table of Contents

Section 1: Personal branding has taken on a life of its own. Before creating #MyBrand, it is vital to understand what you mean, what the market thinks you mean, and where the gaps are.
Section II: Whenever you build something, you need to know what it will look like at the end. Then you can make a plan for how to build it.
Section III: Objectives and strategies are necessary but not sufficient. You need detailed, actionable tactics to accomplish your objectives.
Section IV: My grandmother used to say “The devil is in the details”. I think she was right.
Section V: Understand the tools, use them to communicate #MyBrand to your audience, and get them to hire you, promote you, refer you….
Section VI: Keeping #MyBrand current and relevant is one of the most important investments (in yourself, your career, and your business) you will ever make.



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#MY BRAND tweet Book01

Everything You Need to Know about Personal Branding in 140 Characters or Less

by Laura Lowell

The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn’t new. But the fact that you have a way to communicate your unique value to millions of people all at once certainly is. Before jumping in and creating your personal brand, it is vital to understand what you mean, what the market thinks you mean, and where the gaps are.

For anyone new to personal branding, or who needs to take their career to the next level, #MyBrand tweet is your first step toward differentiating yourself in a very crowded environment. From defining the idea of personal branding and the mechanics of building yours, to getting your brand out there and keeping it alive, #MyBrand tweet helps readers define their identity and build awareness for their unique value in the marketplace.

Laura Lowell has drawn on her years of experience building some of the world’s biggest brand (IBM, Intel and HP to name a few) and condensed everything she has learned into the pages of this book. Everything you need to know about personal branding–140 characters at a time.

Here are some of the well-thought-out quotes/tweets you will find in this book:

#2 Instead of marketing a product or service, #MyBrand promotes a person to a recruiter, hiring manager or prospective client.

#15 #MyBrand is about who you are – your experience, expertise, and passion – not what you do.

#25 Start with what you want – a promotion, a raise, to change industries, start your own business, establish yourself an as expert.

#54 Stand alone and you will stand out; but stand fast because it can be lonely.

#136 Allow #MyBrand to evolve organically; in the right environment a little seed of an idea can grown and morphy into a beautiful flower.


#MyBrand tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Read about the AHAthat


About the Author


Roger C. Parker
Laura Lowell


During her 20+ year career, Laura worked for Hewlett-Packard where she was the Director of Worldwide Consumer Marketing Communications with responsibility for planning and implementing integrating marketing campaigns across all HP consumer product lines. Earlier in her career, Laura spent several years at Intel Corporation where she was on the start-up team that developed and implemented the Intel Inside branding program. A degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.

Laura has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring The Rules…According to You about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.