140 Reasons Email Marketing is Not Dead

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ISBN:
eBook: 978-1-61699-172-2 (1-61699-172-0)

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Table of Contents

Section I: Is Email Marketing Dead?
Section II: Why Choose Email Marketing?
Section III: Best Practices in Email Marketing
Section IV: Building Success Around Email Marketing
Section V: Email Marketing and the Customer Journey
Section VI: Takeaways for Marketers

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140 Reasons Email Marketing is Not Dead

Building Success Around Email Marketing

by Paula Chiocchi, Mitchell Levy, Brian J. Carroll, Kneko Burney, Linda West, Liz K. Miller, Rachel Rosin

This book is all about Email Marketing and why many businesses, especially those in B2B, see more success in this realm than any other channel. It digs into the many facets of Email Marketing through conversations with #ThoughtLeaders. THiNKaha CEO and Chief Aha Instigator Mitchell Levy and Paula Chiocchi, Founder and B2B Email Marketing Diva at Outward Media, Inc., or OMI (http://www.outwardmedia.com), rounded up five thought leaders, who are known for their astounding success in Email Marketing, to answer the question: Is email marketing dead?

Over the years, email marketing has evolved along with the development of technology, business and the world. Email marketing of the old is dead and we are now in the age when email marketing has become a channel for supporting engagement and conversation among human beings.

How should today’s marketers look at email? Email marketing is a way to nurture people and relationships. There should be continuous relevant communication with viable, potential customers, regardless of the time to buy. Email is all about support a dialogue and not about selling products. Move away from the “how do I get this person to buy” mindset and stay focused on helping a person find a solution to their problems. With email marketing, you can send the right message at the right time to the person you want to reach.

Thought leaders Brian Carroll @BrianJCarroll, Kneko Burney @KnekoBurney, Linda West @misslindawest, Liz Miller @LizKMiller, and Rachel Rosin @RachelRosin, echo each other in saying that business success happens when you use email marketing in the way it should be used. Email marketing is effective in drawing successful customer engagement that lead to higher conversion rates. It is like music that people want to listen to.

Is email marketing dead? The verdict is in this AhaBook and the answer is a resounding NO!

Read on to know to learn techniques and strategies for using email to build your business success. Learn about testing, segmentation, click-through rates, conversion rates and more!

140 Reasons Email Marketing is Not Dead is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share quotes on Twitter, Facebook, LinkedIn, and Google+.


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About the Author

 

Mitchell Levy
Mitchell Levy

 

Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha® and Chief Aha Instigator at the Aha Amplifier™. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with forty eight business books, contributor at Entrepreneur Magazine, has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been chairman of the board of a NASDAQ-listed company.

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Paula Chiocchi
Paula Chiocchi

 

Paula Chiocchi @Paula_Chiocchi is the Founder and B2B Email Marketing Diva at Outward Media, Inc., or OMI (http://www.outwardmedia.com). In her 17 years at OMI, she has helped organizations use multichannel marketing data to convert prospects into customers and build success. She recently earned a Stevie® Award for “Female Entrepreneur of the Year – Business Services.”

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Linda West
Linda West

 

Linda West @MsLindaWest is head of marketing and demand generation at Act-On Software (http://www.act-on.com). Her expertise encompasses brand positioning, lead generation, marketing automation, multiple project management, program implementation and performance metrics in high-functioning B2B and B2C environments.

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Rachel Rosin
Rachel Rosin

 

Rachel Rosin @Rosin_Rachel is the Marketing Programs Manager at Act-On Software. She is responsible for the development and execution of webinars and email campaigns. Her expertise includes content development for lead and pipeline cultivation to increase conversion rates.

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Brian J. Carroll
Brian J. Carroll

 

Brian J. Carroll @brianjcarroll is the Executive Director, Revenue Optimization at MECLABS Sciences Group (http://www.meclabs.com), CEO of InTouch and founder and past President of Carroll Communications (http://www.carrrollcommuniations.com). He is the author of the book Lead Generation for the Complex Sale (http://www.amazon.com/Lead-Generation-Complex-Sale-Quantity/dp/0071458972).

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Liz K. Miller
Liz K. Miller

 

Liz K. Miller @LizKMiller is SVP Marketing for the CMO Council (http://www.cmocouncil.org), where she oversees all marketing, research, and program operations. Her career spans over 22 years in marketing, sports entertainment, retail, health, beauty, and personal care spaces. Liz has led consumer marketing services engagements and worked with companies including Adobe, SAP, IBM, and Accenture, among others.

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Kneko Burney
Kneko Burney

 

Kneko Burney @kneko is the founder, CEO and Chief Creative Officer at Change3 Enterprises (http://www.change3e.com) which is a full service creative agency focused on media, solutions and services. She was also founding member and chief strategist at Compass Intelligence and have helped many companies in leading market segmentation initiatives.

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