140 Reasons Email Marketing is Not Dead
Building Success Around Email Marketing
by Paula Chiocchi, Mitchell Levy, Brian J. Carroll, Kneko Burney, Linda West, Liz K. Miller, Rachel Rosin
This book is all about Email Marketing and why many businesses, especially those in B2B, see more success in this realm than any other channel. It digs into the many facets of Email Marketing through conversations with #ThoughtLeaders. THiNKaha CEO and Chief Aha Instigator Mitchell Levy and Paula Chiocchi, Founder and B2B Email Marketing Diva at Outward Media, Inc., or OMI (http://www.outwardmedia.com), rounded up five thought leaders, who are known for their astounding success in Email Marketing, to answer the question: Is email marketing dead?
Over the years, email marketing has evolved along with the development of technology, business and the world. Email marketing of the old is dead and we are now in the age when email marketing has become a channel for supporting engagement and conversation among human beings.
How should today’s marketers look at email? Email marketing is a way to nurture people and relationships. There should be continuous relevant communication with viable, potential customers, regardless of the time to buy. Email is all about support a dialogue and not about selling products. Move away from the “how do I get this person to buy” mindset and stay focused on helping a person find a solution to their problems. With email marketing, you can send the right message at the right time to the person you want to reach.
Thought leaders Brian Carroll @BrianJCarroll, Kneko Burney @KnekoBurney, Linda West @misslindawest, Liz Miller @LizKMiller, and Rachel Rosin @RachelRosin, echo each other in saying that business success happens when you use email marketing in the way it should be used. Email marketing is effective in drawing successful customer engagement that lead to higher conversion rates. It is like music that people want to listen to.
Is email marketing dead? The verdict is in this AhaBook and the answer is a resounding NO!
Read on to know to learn techniques and strategies for using email to build your business success. Learn about testing, segmentation, click-through rates, conversion rates and more!
140 Reasons Email Marketing is Not Dead is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share quotes on Twitter, Facebook, LinkedIn, and Google+.
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