Driving Foot Traffic



Driving Foot Traffic


 


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ISBN:
eBook: 978-1-61699-181-4 (1-61699-181-X)


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Table of Contents

Section I: Core Elements of a Successful Business
Section II: Maintaining Customer Relationships
Section III: The VIP Experience
Section IV: Different Forms of Advertising
Section V: Guerilla and Other Marketing Techniques

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Driving Foot Traffic

140 Insights About Driving Foot Traffic to Physical Locations

by Jeff Shavitz, Mitchell Levy, Dr. Narendra Kini, Brett Beveridge, John Dunlap, Abe Ng

Driving Foot Traffic is a compilation of AhaMessages™ from six thought leaders. In this digital era, where online shopping has gained popularity as people find it more convenient to shop from the comfort of their homes, there’s a key question that arises: Is there still a need to drive foot traffic to a physical location? The quick answer is yes!

Physical locations allow businesses to provide real, face-to-face customer experiences that drive loyalty and make the customer want to come back. As you read this book, you will learn that physical locations are just a part of the whole business mix. Other factors that apply regardless of whether there are physical locations or not include brand building, maintaining customer relationships, delivering excellent customer experience, and advertising. Understanding each element will contribute to the success of your business.

Driving Foot Traffic is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share quotes on Twitter, Facebook, LinkedIn, and Google+.


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About the Author

 

Jeff Shavitz
Jeff Shavitz

 

Jeff Shavitz @JeffShavitz is a successful entrepreneur whose passion and purpose for creating "his life" was the driving force behind leaving his lucrative position with Lehman Brothers to enter the world of entrepreneurship. His current venture TrafficJamming, is a virtual membership group created for independent business owners to grow their business. Author of four other books including #1 Amazon BestSeller Size Doesn't Matter – Why Small Business is BIG Business, Jeff actively participates in business, civic, and philanthropic organizations including the Young Presidents' Organization. He graduated from Tufts University and spent one semester at the London School of Economics. He is married with 3 children and besides family, health and world-peace, his selfish goal is to play the 100 top golf courses in the world! To learn more, visit www.jeffshavitz.com and www.trafficjamming.com

 

Mitchell Levy
Mitchell Levy

 

Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha® and Chief Aha Instigator at the Aha Amplifier™. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with forty nine business books, contributor at Entrepreneur Magazine, has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he's run, and has been chairman of the board of a NASDAQ-listed company.

 

M. Narendra Kini
M. Narendra Kini

 

M. Narendra Kini, M.D @Nicklaus4Kids has been the President and CEO of Nicklaus Children's Hospital (http://www.nicklauschildrens.org) (formerly the Miami Children's Hospital) starting in 2008.He specializes in pediatric emergency medicine. Dr. Kini holds a Master's degree in hospital administration and has served various healthcare institutions and received various awards and recognition for his innovation in IT and leadership.

 

Brett Beveridge
Brett Beveridge

 

Brett Beveridge @bbeveridge is the founder and CEO of The Retail Outsource Companies (http://www.theretailoutsource.com). He is an entrepreneurial, results-driven executive responsible for the opening of over 1,000 retail communications stores in America. He was senior executive, consultant, and vendor to Office Depot, Best Buy, CompUSA, Nextel, Sprint, Radio Shack, and other businesses.

 

John Dunlap
John Dunlap

 

John Dunlap @JohnCDunlap is currently the CEO of Iconic Attractions Group, which owns and operates Miami's Jungle Island (http://www.jungleisland.com). John was the director of the San Diego Zoo from 2008 to 2013. He is best known for his skills in operations and ability to create strategies that improve process and enhance the guest experience.

 

Abe Ng
Abe Ng

 

Abe Ng @ChiefSushiOfcr is the president, CEO, and CSO (Chief Sushi Officer) of Sushi Maki (http://www.sushimaki.com) and Canton Chinese Restaurants. He oversees the strategic development and management of 15 locations owned and operated under the Sushi Maki and Canton Brands. His business experience began with Ernst & Young LLP in Miami, where he worked as a real estate and hospitality financial analyst after graduating from Cornell University's School of Hotel Administration.