Released: November 2013


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Paperback: 978-1-61699-112-8 (1-61699-112-7)
eBook: 978-1-61699-113-5 (1-61699-113-5)

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Table of Contents

Section I: Training Nirvana
Section II: Why Traditional Training Fails Today
Section III: Bridging the Gap between Knowledge and Performance
Section IV: Tools and Techniques to Promote Retention and Skill Development
Section V: Tools and Techniques to Reinforce Behavioral Change and Habit Formation
Section VI: How to Get Started




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Making Learning Stick–Transforming Knowledge into Performance

by John Moxley, PhD, and Mitchell Levy

Have you ever left a class or training program excited about what you learned, only to realize a month later that you have applied little of it back on the job? As a training manager have you ever invested significant dollars and resources to carefully design and deploy a training program only to see little or no shift in individual behavior or culture afterwards? Even when your students passed the knowledge tests and you are certain learning occurred?

As learning professionals, we often focus on the easy goal–imparting knowledge–and ignoring what it really takes to create lasting change. Creating a lasting impact on people and organizations requires much more than knowledge transfer. Lasting change occurs when learners practice and perfect what they have learned back on the job, building real skills instead of acquiring factual information, and, most difficult of all, changing habits so those new skills are applied consistently for real business results and bad habits are killed off.

Today there is little time in class to practice skills to a minimal level of proficiency, let alone achieve outstanding performance. Learners focus their attention back to their job and forget what they learned, despite all good intentions. Post-training reinforcement has been difficult and labor intensive. Traditional action learning can be effective but the resources needed to do it properly are not always available for every training effort. In today’s world, instructors and managers don’t have the time to monitor key objectives once students leave the classroom (or the learning management system). The follow-up to monitor cohort teams and schedule discussions can overwhelm instructors or training organizations. Sound familiar?

The good news is that #SUCCESSFUL CORPORATE LEARNING tweet Book10: Making Learning Stick–Transforming Knowledge into Performance is full of simple research-based techniques you can use to make training stick. Ways to activate knowledge, improve retention, and extend skill practice. Techniques to shape behavior change when students leave the classroom and go back to work. And the most exciting part is that emerging web and mobile technologies can be used today to extend your reach, and help you to reinforce learning, promote retention, build better habits, and create lasting success.

#SUCCESSFUL CORPORATE LEARNING tweet Book10 is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).


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About the Authors


John Moxley, PhD
John Moxley, PhD


John Moxley, PhD, is the Director of Leadership Development at Cricket Communications. Graduating with high honors from the University of Michigan, John is a Learning and Talent Management expert with 25+ years of experience across industries. He obtained two graduate degrees from Indiana University, and spent 10 years as a media producer before focusing on Learning Technology.

John’s award-winning work includes 75+ custom solutions and 100+ commercial training titles. Responsible for Cricket University, today he is pioneering ways to integrate mLearning, gamification, and behavioral reinforcement techniques to dramatically improve people performance and achieve Cricket’s business goals.

Mitchell Levy
Mitchell Levy


Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha who has created and operated fifteen firms and partnerships since 1997. He and his team are brought into corporations to turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with twenty one business books, he has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been chairman of the board of a NASDAQ-listed company. Get a free copy of the eBook Mitchell Levy on Creating Thought Leaders at the Aha Amplifier, read about thought leadership best practices on the LinkedIn group, or watch a new thought leader each week on Thought Leader Life. Read more and connect at his About.me page.