Videos from C. Lee Smith Discussing the Sections of His Book,
Every salesperson needs to focus on to be seen as a credible resource – eventually leading to the coveted “trusted advisor” status.
When salespeople demonstrate credibility in these five areas, their prospects will see them as a trusted advisor they would want to work with.
This book enlightens both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy. They will be able to use the approach taught in this book to build their sales and achieve positive results for the company.
Section I – Introduction
Section II – What the Internet Says
Section III – What You Say
Section IV – How You Say It
Section V – What You Do
Section VI – What They Say
Section VII – Conclusion