Videos from C. Lee Smith Discussing the Sections of His Book,



Every salesperson needs to focus on to be seen as a credible resource – eventually leading to the coveted “trusted advisor” status.

When salespeople demonstrate credibility in these five areas, their prospects will see them as a trusted advisor they would want to work with.

This book enlightens both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy. They will be able to use the approach taught in this book to build their sales and achieve positive results for the company.

Section I – Introduction

Section II – What the Internet Says

Section III – What You Say

Section IV – How You Say It

Section V – What You Do

Section VI – What They Say

Section VII – Conclusion