Videos from C. Lee Smith Discussing the Sections of His Book,



Every salesperson needs to focus on to be seen as a credible resource – eventually leading to the coveted “trusted advisor” status.

When salespeople demonstrate credibility in these five areas, their prospects will see them as a trusted advisor they would want to work with.

This book enlightens both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy. They will be able to use the approach taught in this book to build their sales and achieve positive results for the company.


Section2_What the Internet Says

Section3_What You Say

Section4_How You Say It

Section5_What You Do

Section6_What They Say