The Modern Real Estate Professionals Guide to Success


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Table of Contents

Section I: Who are the Real Estate Professionals of Today?
Section II: Who Are Your Prospects and Where Can You Find Them?
Section III: The Role of Human Touch and Social Media in Your Real Estate Business
Section IV: Social Media Best Practices for Real Estate Professionals
Section V: If a Picture is Worth a Thousand Words . . . Videos are Worth Even More
Section VI: Why Creating Valuable Content is Important for Your Real Estate Business
Section VII: The Power of Referrals
Section VIII: Key Elements of Success in the World of Real Estate




The Modern Real Estate Professionals Guide to Success

Building a Sustainable and Successful Real Estate Business in Today’s World

by Marki Lemons Ryhal

The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate.

No one knows how to sell real estate as the result of attending real estate school. The only people who come into the real estate industry, and who know how to sell real estate, are generally going to be second or third-generation real estate professionals who grew up in the business with parents who made them go to open houses and attend showing appointments.

98 percent of people who earn a real estate license has no idea what they’ve just gotten themselves into, and they believe that it is their broker’s responsibility to provide them with leads. They do not know that real estate is about entrepreneurship and that the majority of those with a real estate license are independent contractors.

If you want to engage in real estate, you should know that you will be an independent contractor, you will be an entrepreneur, and you will be responsible for generating revenue. If you want to make a million dollars, well, you need to know how to generate leads.

Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It is your responsibility as an agent to keep up with any changes to the rules and regulations in the business. It’s also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This book will help.

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About the Author


Marki Lemons Ryhal
Marki Lemons Ryhal


Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR, avid volunteer, and major donor. She is dedicated to all things real estate. With over twenty-five years of marketing experience, Marki has taught over 300,000 real estate professionals how to earn up to 2,682 percent return on their marketing dollars. As a REALTOR, Marki has earned several sales awards, the REALTOR Achievement Award, and The President’s Award from the Chicago Association of REALTORS. She is also a six-time REALTOR Conference and Expo-featured attendee, one of 100 speakers selected to speak six times at the REALTOR Conference and Expo, and an Inman closing keynote speaker.

By consistently offering sound industry analysis and professional guidance, Marki’s expertise has been featured in Forbes, The Washington Post,, and REALTOR Magazine. She holds a Bachelor of Science in Management from Chicago State University, a Master’s in Business Administration from Saint Xavier University, and over fifty real-estate-related licenses, certifications, and designations.

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Hardcover: 978-1-61699-340-5 1-61699-340-5
Paperback: 978-1-61699-339-9 1-61699-339-1
eBook: 978-1-61699-341-2 1-61699-341-3

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