The Modern Real Estate Professionals Guide to Success
Building a Sustainable and Successful Real Estate Business in Today’s World
by Marki Lemons Ryhal
The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate.
No one knows how to sell real estate as the result of attending real estate school. The only people who come into the real estate industry, and who know how to sell real estate, are generally going to be second or third-generation real estate professionals who grew up in the business with parents who made them go to open houses and attend showing appointments.
98 percent of people who earn a real estate license has no idea what they’ve just gotten themselves into, and they believe that it is their broker’s responsibility to provide them with leads. They do not know that real estate is about entrepreneurship and that the majority of those with a real estate license are independent contractors.
If you want to engage in real estate, you should know that you will be an independent contractor, you will be an entrepreneur, and you will be responsible for generating revenue. If you want to make a million dollars, well, you need to know how to generate leads.
Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It is your responsibility as an agent to keep up with any changes to the rules and regulations in the business. It’s also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This book will help.
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