Ted Rubin on How to Look People in the Eye Digitally


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Paperback: 978-1-61699-155-5 (1-61699-155-0)
eBook: 978-1-61699-156-2 (1-61699-156-9)

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Table of Contents

Section I: Listening
Section II: Responding
Section III: Just Be Nice
Section IV: Take It Offline
Section V: Use All Possible Channels
Section VI: All About Being Social
Section VI: When in Doubt, Be Human

Ted Rubin on How to Look People in the Eye Digitally

Bringing In-Person Social Skills to the Digital World

by Ted Rubin

In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.

In Ted Rubin on How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. This book is a companion work to Ted Rubin’s book, How to Look People in the Eye Digitally. It contains 140 AhaMessages(tm) that inspire new ways to build relationships online that truly grow and prosper.

Ted Rubin on How to Look People in the Eye Digitally is part of the THiNKaha series whose slim and handy books contain 140 well thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier and easily share Ted’s quotes on Twitter, Facebook, LinkedIn, and Google+.

Read about the AHAthat

About the Author


Ted Rubin
Ted Rubin


Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter, according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media; #13 on Forbes’ Top 50 Social Media Power Influencers; and #2 on the Leadtail list of Top 25 People Most Mentioned by Digital Marketers. ROR, or Return on Relationship (hashtag: #RonR), is the basis of his philosophy. His book, “Return on Relationship”, was released in 2013. His latest book, “How to Look People in the Eye Digitally”, was released January 2015. Connect with Ted at TedRubin.com or @TedRubin on Twitter and Instagram.


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