#CROWDSOURCING tweet Book01
140 Bite-Sized Ideas to Tap into the Wisdom of the Crowd
by Kiruba Shankar and Mitchell Levy
The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better.
Kiruba Shankar and Mitchell Levy are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you #CROWDSOURCING tweet Book01, in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd.
Kiruba and Mitchell can convince the most vociferous skeptic. Here’s a sample: Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles. Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing. And lest you start thinking of crowdsourcing as a silver bullet, here’s a reality check: Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead.
#CROWDSOURCING tweet Book01 is the book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd.
#CROWDSOURCING tweet Book01 is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
Read about the AHAthat
Sample Tweets from the Book
#1 Crowdsourcing is the process of gathering interesting people and tapping their knowledge and spare time to create something of value.
#37 Creating a product with ideas from the customer makes the customer proud that his/her idea has been used.
#64 Creating a product with ideas from the customer makes the customer proud that his/her idea has been used.
#100 Let’s not get carried away by crowdsourcing. Don’t turn it into an excuse for slacking off and expecting others to do your work.
#130 Crowdsourcing is 85 percent people, 10 percent process, and 5 percent technology.
Advance Praise
“This concise and powerfully practical book provides provocative answers to questions on the minds of every business leader today: ‘How can I generate innovative ideas that power growth?’, ‘How can I tap into the power of social networks?’ and ‘How can I use leverage to get more done for less?’ You will thank Shankar and Levy for their insights.’
Richard Bravman, Chairman, Intellefl ex Corporation
“Crowdsourcing has become mainstream. Kiruba and Mitchell have distilled their accumulated experience probably a hundred times to give you 140 bite-sized nuggets. Very easy to read. Very hard to forget.”
Bastin Gerald, Founder and CEO, Apptivo
“Business leaders, take note: #CROWDSOURCING tweet Book01 is a must-read for navigating today’s always-connected, social-everything economy.”
Sabrina Horn, President and CEO, Horn Group Inc.
“#CROWDSOURCING tweet Book01 is a really varied collection of quotes that would intrigue anyone about crowdsourcing. It is well organized and allows one to get a glimpse of how people from very, very different walks of life see the usefulness and importance of ‘sourcing to the crowd.’ I guess it is perhaps more intuitive than one would be led to imagine. By compiling this set of tweets, [the authors] will help increase the several dimensions through which the art and craft of crowdsourcing will be viewed in the future.”
Shishir K. Jha, Public Project Lead, Creative Commons India Associate Professor, Shailesh J. Mehta School of Management, IIT Bombay
“#CROWDSOURCING tweet Book01 harnesses the power of social media to provide a holistic defi nition of crowdsourcing—and it’s a lighthearted read! This co-created project is a must-read for anyone wanting a comprehensive (and thought provoking) take on this disruptive trend.”
Philip Letts, Founder and CEO, blur Group™
“If you have struggled to keep up with all the new techniques that leverage the Internet, this is one you don’t want to miss. After my fi fteen minute easily digestible read of this book by Kiruba Shankar and Mitchell Levy, I learned all about the benefi ts and ease of using this concept to drive thought leadership.”
Peter Ostrow, Former New York Times Executive and CEO, Technical Communities
“The human brain does its extraordinary work through a series of systems from the molecular through the structural. #CROWDSOURCING tweet Book01 reveals the power of many brains operating as a system. Why would you not avail yourself of this extraordinary resource?”
Tim Tosta, Author of #DEATH tweet Book01 and #DEATH tweet Book02, and one of California’s leading land use and environmental attorneys