Media Resources for Hero or Villain? Pick a Side

Because It Matters is written to help business leaders understand what it takes to elevate their businesses to the next level. It’s about building your company, and your team, around a mission and making the world better through your business. Charity work isn’t the only way to help your community. Paying your employees well, and helping turn them into heroes who can lead change and great democracies is good for the community and for your business.

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