5 Checks of Working with a Marketing CTO


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Hardcover: 978-1-61699-311-5 1-61699-311-1
Paperback: 978-1-61699-310-8 1-61699-310-3
eBook: 978-1-61699-309-2 1-61699-309-X

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Table of Contents

Section I: Growing Your Business
Section II: Validating Ideas
Section III: Sanity Check
Section IV: Resource Check
Section V: Technology Check
Section VI: Marketplace Check
Section VII: Partner Check
Section VIII: Success through Collaboration



5 Checks of Working with a
Marketing CTO

Factors to Check Before Deploying Ideas

by Nick Temple

As business people, we are extremely creative, with many ideas. However, not all of them can be profitable and successful. We need to make sure we are fully prepared before beginning large projects. How can we ensure that this idea is worth the investment of time and money?

In this book, Nick Temple enumerates the five important things we need to check after validation but before committing to new product development. First, we need a sanity check: Is the idea something whose time is right? Is it aligned with our current projects and further, our overall goals? The second is the resource check: Do we have the resources available: the time, people, money, and technology needed for this project? The third is the technology check: Are we using the right technologies and architecture for the scale we have in mind? The fourth is the marketplace check: For your solution to be successful, people need to buy it. What problem does this solve for your customer, and are they ready to adopt? The fifth and last is the partner check: Is your technology partner someone you trust? Do they have passion for helping other people? It’s important to have a partner you can communicate with effectively so your goals are aligned.

No matter what industry you’re in, success can be obtained with effective collaboration. The people whom you work with need to be those you can trust implicitly. You’ll love your job even more if you have someone to rely on to help you reach your goals—master technologists who are also business savvy.

5 Checks of Working with a Marketing CTO is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http://aha.pub/5Checks

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About the Author


Nick Temple
Nick Temple


Nick Temple is the founding consultant of Temple Rocks, Inc., a leader in emerging and transformative technologies located in the San Francisco Bay Area/Silicon Valley. Temple offers high-perspective business planning and management, app engineering, integration, and strategic implementation. We specialize in helping people who have working software systems but need to take them to the next level, especially in the field for transformative technologies. Nick is a hands-on software engineer, entrepreneur, and marketer. He is driven by knowing both business systems, as well as technology, and uses his industry experience to help companies and people grow productively and profitability. Nick builds and runs highly scalable systems that have millions of users, as well as helping entrepreneurs bring new ideas from ideation to scale. His company handles projects from ecommerce to gaming and augmented reality, with a focus in the wellness space, including cloud, IoT, desktop, and mobile applications.

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