Press Release

Increase Your Bottom Line by Avoiding Toxicity and Hiring Rainmakers With
C. Lee Smith's "Hire Smarter, Sell More!"

Learn how to spot toxic salespeople and find rainmakers
who can help create a high-performing sales team

CUPERTINO, CA – July 16, 2020 – The top responsibility of a sales manager is not to make numbers. It’s to build, develop, and retain a high-performing sales team (so they can make the numbers). The biggest detriment to this objective is adding toxicity to the team. Toxic salespeople often cause problems in the workplace, such as decreased team productivity and morale. Part of this book discusses why sales managers should avoid hiring toxic salespeople and how.

This book also discusses how sales managers can hire rainmakers. When a sales team is composed of not only good salespeople but also rainmakers, there's a higher chance that the company succeeds. It's important for sales managers to know what to look for when hiring salespeople and how to determine who the potential rainmakers are. This book is a great guide for sales managers, as well as recruiters, who want to hire smarter and increase their bottom line.

Hardcover, paperback, and Kindle versions of this book are available on Amazon. You can download the Kindle version of this book for FREE until July 20! Grab your copy now:

C. Lee Smith helps sales teams leverage critical insights that enable them to acquire, develop, and retain their best employees and customers. Smithis the CEO of SalesFuel®, a sales intelligence firm he founded in 1989 that has been recognized as one of the Top 10 Sales Enablement providers worldwide by Selling Power magazine.Heis one of the select few certified advisors worldwide for sales consultant Jeffrey Gitomer and was personally recognized as one of the Leading Sales Consultants by Selling Power Magazine in 2020.

"C. Lee Smith is indeed a master of his craft. His book is a powerful tool that many sales managers and recruiters should read. It's packed with all the author's knowledge and wisdom in how sales managers and recruiters can hire smarter in order to meet and exceed their sales goals," says Mitchell Levy (, Global Credibility Expert and The AHA Guy at AHAthat® (

Here are five powerful AHAmessages that you can share from this book:

  • If you think hiring a top-tier salesperson is expensive, wait until you hire a toxic one. #HireSmarter

  • There are 13 types of toxic salespeople. Knowing each type can help sales managers and recruiters easily spot a toxic hire. #HireSmarter

  • Sales managers and recruiters need to look for reasons not to hire a salesperson just as much as they need to look for the opposite. You're hiring, not recruiting. #HireSmarter

  • Success breeds success. Rainmakers can make a huge impact on the sales team's attitude and performance. #HireSmarter

  • Remember, the best hiring decision that a sales manager can make may be the one they don't make. #HireSmarter

Read and share AHAmessages in this AHAbook on Twitter, LinkedIn, and Facebook by going to

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