Press Release

Build a High-Performing Sales Team with Diane Updyke's
"Building Your Sales Team"

Turn your sales team into an infinitely-growing business unit
by learning the basic and most vital business values to possess.

CUPERTINO, CA – May 16, 2019 – Sales and marketing own the same funnel, but these two business elements cover different aspects that should be put in correct balance. While the sales process happens at the bottom of the funnel, it is fed by the rest of the business processes, such as marketing, product development, production, and operations support. Thus, streamlining business functions is a constant juggle. It is the responsibility of a competent sales team and its management to take these inputs and use them to craft the sales cycle and satisfy the customers.

Diane Updyke, an advisor for Software as a Service (SaaS) companies and a reputable management consultant, put together significant insights about effectively executing every part of the business through sales team motivation and teamwork. In this book, "Building Your Sales Team," Diane has laid down vital business values that every person in the business needs to learn and invited contributors to add their color as well.

The 140 AHA messages from "Building Your Sales Team" will surely improve the way you perceive everyone who is involved in the business, be it your salespeople, customers, or business partners, and thus build an effective and successful sales team.

A hardcover, paperback, and Kindle versions of this book are available on Amazon. You can download the Kindle version of this book for FREE until May 20! Grab your copy now:

"Diane Updyke was able to dig deep into understanding the intricacy of business processes through her book, 'Building Your Sales Team.' She provided enlightenment about achieving harmonized sales and marketing efforts to succeed in building up the team in the business," says Mitchell Levy (, Global Credibility Expert and The AHA Guy at AHAthat® (

Here are 5 remarkably beneficial AHAmessages you can share from this book:

  • Sales execs want you to sell value, but to sell value, you need to know the customer's problem; to know the problem, they have to trust you, and to earn value, you have to build a relationship. It all starts with relationships. —Paul Teshima (CEO of via

  • While managers are there to offer strategy and guidance, don't rob your team of the ability to learn from mistakes. It's okay to learn.

  • We are 31% more productive when we are in a positive mindset. Look for people who are motivated by positivity, they will absolutely produce more! —Joe Hubbard (Director of Trainings at Thrive Global) via

  • Greater sales effectiveness comes from sales ops (getting more out of your systems), sales enablement (getting more out of your people), and culture (getting more out of communications).

  • Training is learning WHAT to do, Practice is learning HOW to own it, and Culture will make the team WANT to keep at it.

Read and share AHAmessages in this AHAbook on Twitter, LinkedIn, and Facebook by going to

About AHAthat®:

AHAthat makes it easy for you to establish your expertise, whether it's by sharing high-quality content of thought leaders from around the world (over 48k AHAmessages that you can share in seconds, for free) or by quickly creating a thought leadership book of your own. You can press the “easy button” by having us ghostwrite your book and run an Amazon Bestseller Campaign. If you want to write it yourself, you can follow a simple three-step writing process. Visit for more details.

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