Press Release

Live With a Purpose with Francis Scott Fitzgerald’s
“The Curious Case of Benjamin Button”

Live a more meaningful life by appreciating the present
and freeing yourself from the prejudices instilled by society

CUPERTINO, CA – April 3, 2019 – Life is short, as they say. Unfortunately, not everyone takes this thought seriously. Many live their life as though it is fulfilling, when in reality, it is driven by pleasing others, conforming to the norm, and becoming critical of life’s peculiarities. As a result, most people miss the essence of living a life containing what they are truly passionate about, and tend to exist without an impactful purpose.

Francis Scott Fitzgerald, a notable author of his time, intentionally conveyed his perceptions about a person’s existence with respect to society through many of his books, including “The Curious Case of Benjamin Button.” This tale revolves around the reverse aging of a man, how he lived an absolutely bizarre life, and how he and his family dealt with an unaccepting society.

This AHAbook™ is composed of 140 life-changing AHAmessages™ that were derived from Fitzgerald’s curiosity-provoking story. They provide reflections on having a purposeful living here on earth amidst the harsh realities of life and other challenges along the way, including society’s criticisms and dictation of the norms.

“This AHAbook inspired by ‘The Curious Case of Benjamin Button’ is worth pondering. It’s amazing how Francis Scott Fitzgerald was able to tell a unique story that people can get a diverse set of life lessons from,” says Mitchell Levy (, Global Credibility Expert and The AHA Guy at AHAthat® (

Here are five of the most striking AHAmessages that you share from this book to people of all ages:

  • Live a curious life. Try living life forward with the understanding of how it will look like backward, and see if that doesn’t make you appreciate life more. #LiveNow #StartNow #FScottFitzgerald

  • It’s wild how people can be unnecessarily critical with each other. #PurposefulLiving is about being inclusive and accepting of others. #FScottFitzgerald

  • Nobody’s going to live your life for you except you. Do not ever think that being #SociallyAccepted is validation of your existence. #FScottFitzgerald

  • In a world that fears peculiarity, #BeDifferent! What’s the use of keeping your reputation intact if you only conform to the norms you do not even believe in? #FScottFitzgerald

  • Do not fear death. Fear a life without a #Purpose. Knowing your #Mortality gives you meaning. #FScottFitzgerald

Read and share AHAmessages in this AHAbook on Twitter, LinkedIn, and Facebook by going to

About AHAthat®:

AHAthat makes it easy for you to establish your expertise, whether it’s by sharing high-quality content of thought leaders from around the world (over 48k AHAmessages that you can share in seconds, for free) or by quickly creating a thought leadership book of your own. You can press the “easy button” by having us ghostwrite your book and run an Amazon Bestseller Campaign. If you want to write it yourself, you can follow a simple three-step writing process. Visit for more details.

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About THiNKaha®:

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