Press Release

Speak the Life Theme of Your Prospects to Effectively Close a Sale with
John Voris's "Learn to Sell What They Are Buying"

Achieve sales success by knowing your prospects and their authentic identity

CUPERTINO, CA – August 14, 2019 – Salespeople are sometimes quick to shove the products and services they are offering into their prospects' faces with no regard or attention to whether those people are interested at all. If there's no ample description provided of whatever it is that they are offering, the prospect will not be confident enough to purchase. How can salespeople verbalize the benefits of what they are selling from the prospect's authentic perspective?

John Voris is a seasoned salesperson and consultant who helps entrepreneurs dramatically improves their sales. He emphatically talks about how salespeople should look for symbols that indicate what type of person their prospect is. John strongly encourages pre-qualifying prospects before meeting them and understanding why knowing their authentic identity will greatly affect the results of a sale.

Hardcover, paperback, and eBook versions of this book are available on Amazon. You can download the eBook version of this book for FREE until August 18! Grab your copy now:

"John Voris's revolutionary take on identifying your sales prospect's life theme —Love, Justice, Wisdom, and Power— will allow any salesperson to have a new perspective in closing deals to achieve success in this new era of selling. This book, 'Learn to Sell What They Are Buying' is perfect for both new and experienced sales professionals, or any reader at all, who are open to changes in the dynamics of people's buying process in today's social age," says Mitchell Levy (, Global Credibility Expert and The AHA Guy at AHAthat® (

Get a feel for this book through these highly useful AHAmessages™ worth sharing to your family, friends, and colleagues:

  • Hear what your prospect is saying, and ask yourself, "What type of #LifeTheme would say that?" Then mirror the life theme of your prospect in your language. #KnowYourProspects

  • You're not actually selling the corporate features and functions of the object, but rather the #Relatability of you and your object to your prospect. #KnowYourProspects

  • When a prospect makes a decision based on their #Life Theme (Love, Justice, Wisdom, and Power), you are helping them affirm their #AuthenticIdentity. #KnowYourProspects

  • Prospects are not in the habit of buying things they don't know. So, sell the #Idea of your product in a way they can relate to. #KnowYourProspects

  • You need to sell in a way that conforms to your prospect in order for them to know, like, trust, and buy from you. #KnowYourProspects

Out of the 140 AHA messages pulled from this book, "Learn to Sell What They Are Buying," John Voris's experience in the sales industry is exceptionally apparent and will empower you and provide the much-needed encouragement to better understand your prospects in a perspective that they can relate to. When you can discover the "why" and motivation of your prospects to purchase any product or service, you can use that information to effectively close the deal.

Read and share AHAmessages in this AHAbook® on Twitter, LinkedIn, and Facebook by going to

About AHAthat®:

AHAthat makes it easy for you to establish your expertise, whether it's by sharing high-quality content of thought leaders from around the world (over 50k AHAmessages that you can share in seconds, for free) or by quickly creating a thought leadership book of your own. You can press the "easy button" by having us ghostwrite your book and run an Amazon Bestseller Campaign. If you want to write it yourself, you can follow a simple three-step writing process. Visit for more details.

We also encourage you to read your book out loud so we can distribute the audio version on 23 audio platforms and incorporate it onto AHAthat Radio, where AHAs are streamed 24 hours a day. All content on the platform is curated by THiNKaha, which has published over 800 physical books and e-books. Visit, and start sharing compelling content today for free in seconds.

About THiNKaha®:

THiNKaha makes it easy to create compelling content that helps turn corporate experts into recognized thought leaders. THiNKaha Services include: Curation for AHAthat, Thought Leadership Mentoring/Coaching, Book Publishing, Social Media, Traditional Media Coaching, Vetted Referrals, Producing and Repurposing Content for Shows like Thought Leader Life and Grow Your 1099 as well as other Thought Leadership Services, including the Creation and Support of Corporations' Thought Leadership Blueprints.

To have us help your corporation amplify its thought leadership, please contact Jenilee Maniti at or call (408) 257-3000.