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  Paperback: $19.95 $16.96


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  Kindle: $9.99


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#SUCCESSFUL CORPORATE LEARNING
tweet Book01

ISBN:

Paperback: 978-1-61699-074-9 (1-61699-074-0)
eBook: 978-1-61699-075-6 (1-61699-075-9)

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When the value of a company’s offering is fully appreciated by all stakeholders, then the road to successful marketing and sales becomes much smoother. Although this is well known, training efforts are often less than fruitful because a company’s partner or vendor education organization is not optimized. In #SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization, bestselling authors Terry Lydon andMitchell Levy show you the path to profitable training. They share ways to streamline communications, document and measure goals for your organization, and identify repetitive functions. Presented in the accessible and increasingly popular tweet format, this innovative book lets readers immediately start to achieve great results.

 

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#SUCCESSFUL CORPORATE LEARNING
tweet Book01 Table of Contents

Section 1: Know Your Market
Section 2: Document Your Business
Section 3: Automate Your Business
Section 4: Various Ways to Market
Section 5
: Various Ways to Sell

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#SUCCESSFUL CORPORATE LEARNING
tweet Book01

Profitable Training by
Optimizing Your Customer and
Partner Education Organization

by Terry Lydon and Mitchell Levy

Every organization, large or small, expends time and resources in training its partners, vendors, and customers. This is only natural, since it is in the best interest of any organization that its product or service be optimally deployed or consumed. When the value and utility of a company’s offering becomes fully appreciated by all stakeholders, then the road to success in marketing and selling becomes that much smoother. In spite of this being common knowledge, training efforts are often less than fruitful because a company’s partner or vendor education organization is either loosely structured or not leveraged to its full potential. Training efforts therefore tend to pack a lighter punch than they should, or could.

With the right knowledge and insights, companies can streamline processes, increase revenues, and reduce expenses for their customer and partner education organization. In their latest book, #SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization, bestselling authors and corporate veteransTerry Lydon and Mitchell Levy show you the path to profitable training. Among the wisdom they share are ways to streamline communications and document and measure goals for your organization. Their ready-to-action insights touch upon niche areas like innovative incentives, which could include tying satisfaction surveys to bonuses.

As the authors show, several functions in a training department tend to be repetitive, including scheduling resources, communicating with customers, and reporting, and it can take some dogged detective work to identify them all. If you can streamline some or all of these repetitive areas, then it frees executives up for more strategic tasks, such as marketing or sales initiatives.

#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization is presented in the accessible and increasingly popular tweet format, a format that allows its readers to pick up bits and pieces of profitable training and immediately start to achieve great results.

#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

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Read about the THiNKaha app on iTunes

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SAMPLE TWEETS

 

 

#3 In “Geoffrey Moore” vernacular, you can’t expect customers to cross the chasm because you push them. They have to be ready.

#30 Delivering learning opportunities tailored to your audience’s needs, wants, and desires will put you above your competition.

#41 Instructor utilization is a very important part of maintaining profitability. Consider a contractor if an employee is not busy enough

#79 Make it the goal of your social networking to develop the expertise of your followers (i.e., not just marketing mumbo-jumbo).

#140 Run training like a business. Keep an eye on expenses, incent your sales team, and delight your customers.
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About the Authors


Terry Lydon
Terry Lydon

 

Terry Lydon, VP Product and Services at Rainmaker Systems, has spent the last 35 years helping customers, partners, and employees learn how to use and become more productive with their company’s product and service offerings. His career experience includes technical support and customer education. Terry was one of the co-founders of ViewCentral, the company that pioneered the Software as a Service Learning Management System.


Mitchell Levy
Mitchell Levy

 

Author of a dozen business books and CEO of the successful independent publishing house, Happy About, Mitchell Levy is also partner of the physical networking firm, CXOnetworking, and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). He is routinely called upon for his strategic expertise and big picture thinking as well as his extensive business network, particularly in Silicon Valley.