#SOCIALMEDIA NONPROFIT tweet Book01




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ISBN:
Paperback: 978-1-61699-028-2 (1-61699-028-7) eBook: 978-1-61699-029-9 (1-61699-029-5)

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#SOCIALMEDIA NONPROFIT tweet Book01

Table of Contents

Section 1: What Can Social Media Do For MY Organization?

Section 2: How Can I Convince Naysayers That This Is Worth Our Time?

Section 3: How Do We Measure Social Media Engagement?

Section 4: Twitter Best Practices

Section 5: Facebook Best Practices

Section 6: Forums and Groups

Section 7: Managing Volunteers

Section 8: Creating Evangelists

Section 9: Fundraising

Section 10: Social Media Efficiency

 

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Soon, social media will no longer be optional for nonprofits. So how does your nonprofit make the leap into social media? Most of the information out there is directed to corporates, and that does not necessarily translate well for nonprofits.

Janet Fouts, Social Media Enabler, sees this issue. Which is why she, and industry expert Beth Kanter, put together ‘#SOCIALMEDIA NONPROFIT tweet,’ a collection of bite-sized wisdom for nonprofits. Written in the easy, digestible, 140-character tweet format, ‘#SOCIALMEDIA NONPROFIT tweet’ distils the expertise of industry leaders to bring you wisdom that you can deploy immediately, so that social media can start working for your nonprofit today.


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For book art, author pictures, or affiliate links, visit the Media Resource page.

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#SOCIALMEDIA NONPROFIT tweet Book01

140 Bite-Sized Ideas for Nonprofit Social Media Engagement

by Janet Fouts with Beth Kanter

Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change. So if your nonprofit is ready to make the leap into social media, how do you go about it? Most of the information and pointers out there are directed to corporates, and we all know that what works for corporates does not necessarily translate well for nonprofits.

Janet Fouts, Social Media Enabler, is well aware of the situation. Which is why she, along with industry expert Beth Kanter, stepped forward to put together ‘#SOCIALMEDIA NONPROFIT tweet,’ a collection of bite-sized wisdom especially for nonprofits.

Of course, for every person in your nonprofit team who is enthusiastic to take the plunge into social media, there may be a handful of naysayers. Janet’s book takes that into account. In it, you will find guidance on how to convince the naysayers, how to measure the benefits of social media, how to manage volunteers and create evangelists, and best practices for using Twitter and Facebook. These last are especially valuable because efficient use of social media can work wonders for your nonprofit, while poorly-conceived or inefficient practices can be detrimental across the board.

Written in the easy, digestible, and popular 140-character tweet format, ‘#SOCIALMEDIA NONPROFIT tweet’ distils the knowledge and expertise of industry leaders to bring you guidance and wisdom that you can deploy immediately, so that social media can start working for your nonprofit today.

#SOCIALMEDIA NONPROFIT tweet Book01‘ is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

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Read about the AhaAmplifier

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SAMPLE TWEETS from the book

#1 Spread the word, share the love, keep in touch and top of mind, raise money, inspire, find volunteers.

#27 Every business is relationships and relationships are everyone’s business.

#67 Make it fun, make it easy to interact, make it worthwhile, but make sure it’s also something you could show Grandma.

#99 Spread the news of volunteer opportunities and the benefits offered.

#124 Don’t go into social media with the only goal being fundraising. If you build the relationships, the support will come.

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About the Authors


Janet Fouts
Janet Fouts

 

Janet Fouts is a social media coach, teacher and speaker. She helps individuals and corporations understand how to use social media tools and work efficiently in this emerging field, and conducts in house and virtual training sessions on social media tools and strategy.

Janet has been working with small businesses to develop their on-line presence and working with online community for 13 years. She is partner in the award winning web design and development firm Tatu Digital Media. She freely shares her knowledge on several social media platforms including her blog at JanetFouts.com


Beth Kanter
Beth Kanter

 

Beth Kanter, is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She is co-author of the forthcoming book, ‘The Networked Nonprofit,’ to be published by J. Wiley in 2010.

Beth is the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s ‘Voices of Innovation for Social Media.’ She is the 2009 Visiting Scholar for Social Media and Nonprofits for the Packard Foundation.