#MY BRAND tweet Book01
Everything You Need to Know about Personal Branding in 140 Characters or Less
by Laura Lowell
The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn’t new. But the fact that you have a way to communicate your unique value to millions of people all at once certainly is. Before jumping in and creating your personal brand, it is vital to understand what you mean, what the market thinks you mean, and where the gaps are.
For anyone new to personal branding, or who needs to take their career to the next level, #MyBrand tweet is your first step toward differentiating yourself in a very crowded environment. From defining the idea of personal branding and the mechanics of building yours, to getting your brand out there and keeping it alive, #MyBrand tweet helps readers define their identity and build awareness for their unique value in the marketplace.
Laura Lowell has drawn on her years of experience building some of the world’s biggest brand (IBM, Intel and HP to name a few) and condensed everything she has learned into the pages of this book. Everything you need to know about personal branding–140 characters at a time.
#2 Instead of marketing a product or service, #MyBrand promotes a person to a recruiter, hiring manager or prospective client.
#15 #MyBrand is about who you are – your experience, expertise, and passion – not what you do.
#25 Start with what you want – a promotion, a raise, to change industries, start your own business, establish yourself an as expert.
#54 Stand alone and you will stand out; but stand fast because it can be lonely.
#136 Allow #MyBrand to evolve organically; in the right environment a little seed of an idea can grown and morphy into a beautiful flower.
#MyBrand tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
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