You’re Crazy! How the Hell Are We Going to Do That?!

You're Crazy! How the Hell Are We Going to Do That?!


Paperback: $19.95 $16.96


Hardcover: $24.95 $21.21



Hardcover: 978-1-61699-287-3 1-61699-287-5
Paperback: 978-1-61699-286-6 1-61699-286-7
eBook: 978-1-61699-285-9 1-61699-285-9

This book is currently being written; pre-order now and receive it as soon as it’s published.


Table of Contents

Section I: Great Leadership Is a Killer Differentiator
Section II: Why Challenging Your Team Gets You Big Gains
Section III: What Is Required to Take Your Business to the Next Level
Section IV: Are You Doing What It Takes to Be a Great Leader?
Section V: You Can’t Do It by Yourself; Surround Yourself with the Right People
Section VI: Why Leaders Are Often Disappointed by People’s Performance
Section VII: The Best Leaders Have a High Level of Emotional Intelligence
Section VIII: Great Leaders Coach
Appendix: 7 Challenging Questions to Ask


You’re Crazy! How the Hell Are We Going to Do That?!

What Leaders Need to Do to Be Successful and Get Their People Fully Engaged and Fully Committed

by Joe Phillips

It’s the goal of any leader to make their company and their employees succeed. However, leading teams is not always an easy thing. You, as a leader, need to understand what the difference is between a good leader and a great leader. The difference between the two is reflected on the success of the business. Great leaders are those who have powerful insights and those whom people know, like, and trust.

Successful leaders develop a powerful vision and challenging goals for their business that force the insight that change is required. They communicate these often and hold people accountable to them. The best leaders are also coaches who help people grow and have insights to get things done, versus telling them what to do. People then feel they have decided that this action is required and understand why.

When you have a challenging goal that makes your employees say, “You’re crazy! How the hell are we going to do that?!” and that you believe is achievable and realistic, you need to help your employees have the insight that, with the help of everyone, you can do it. Great leaders motivate, coach, and lead their employees toward their goal.

You’re Crazy! How the Hell Are We Going to Do That?! is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link:

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About the Author


Joe Phillips
Joe Phillips


Joe Phillips is the Chairman of The BEST CEO Group. Prior to forming the Group thirteen years ago, he spent twenty-three years in the trenches, running businesses for others all over the world. As CEO of Western Digital Malaysia, Joe grew the business from $90 million to $1 billion in five years. He was a Vice President and Officer of one of the fastest growing start-ups in Orange County that grew to $144 million before being acquired. And he was recruited to lead the turnaround of three sick companies over a ten-year period.

Joe formed The BEST CEO Group to give back and to help a very select group of CEOs and business owners in San Diego improve their businesses, the bottom line, and make their powerful vision a reality. He knows we all make erroneous assumptions in our business, and that leads us to not considering some viable alternatives. If we were able to share our experiences and knowledge, be a sounding board, and challenge each other’s thinking, we could shorten our learning curve and improve our success ratio tremendously. That is what his Group is all about.

Joe has an Industrial Engineering degree from Virginia Tech and an MBA from the University of North Carolina. He has offices and lives in San Diego, California.


This book is currently being written; pre-order now and receive it as soon as it’s published.


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