#MYBRAND tweet Book01


Best-Selling Author and Strategist Offers Expert Guidance for Building and Nurturing Your Personal Brand

With practical wisdom that you can implement today, see #MyBrand tweet Book01 teaches you to communicate your unique personal value with professionalism and style.

CUPERTINO, salve CA – October 24, online 2011

Personal branding is not a new concept. People have always wished to stand apart from the crowd. But today, when each of us has a way to communicate our unique value to millions of people at once, personal branding has taken on a life of its own. And because your words and actions can now transmit so quickly and easily across the planet, it is vital that you think through your personal brand very carefully before you set the ball in motion. You need to understand what you mean, what the market thinks you mean, and where the gaps may lie.

If you are new to the idea of personal branding, have toyed with the idea of creating a personal brand, or simply wish to take your career to the next level, #MyBrand tweet is your first step toward differentiating yourself in a very crowded environment.

With topics ranging from defining the idea of personal branding and the mechanics of building yours, to getting your brand out there and keeping it alive, Laura Lowell draws on her years of experience in building some of the world’s biggest brands. Her direct and actionable wisdom allows for immediate implementation. For example, she advises, “Stand alone and you will stand out; but stand fast because it can be lonely,” and “#MyBrand is about who you are–your experience, expertise, and passion–not what you do.” This witty, insightful book offers a practical approach to building your personal brand–140 characters at a time.

About the Author:
Laura Lowell is an author, entrepreneur, speaker, mother, and all around crazy person. She founded Impact Marketing Group in 2005 after a career in corporate America working for some of the biggest technology brands around. Her first book, 42 Rules for Marketing, was an Amazon.com bestseller, and gave rise to the 42Rules book series. Her second book 42 Rules for Working Moms combined her professional expertise and her personal life, and was featured on Oprah & Friends Radio and The Peter Walsh Show. In her work with authors and entrepreneurs she is often asked about personal branding; her answers are the foundation of “#MyBrand tweet.”

To purchase a copy of #MyBrand tweet Book01 visit Amazon.com, HappyAbout.com or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #MyBrand tweet Book01
SUBTITLE: Everything You Need to Know About Personal Branding in 140 Characters or Less
AUTHOR: Laura Lowell
DATE OF PUBLICATION: October 2011 (2nd printing)
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-054-1 (1-61699-054-6)
ISBN eBook: 978-1-61699-055-8 (1-61699-055-4)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011928300

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more. For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info