Cultural transformation expert Melissa Lamson compiles cutting-edge guidance for ensuring your professional success in today’s global work environment.

CUPERTINO, CA (PR Web) – December 14, 2011 – The definition of today’s corporate professionals has evolved as workforces and middle managers must work across cultures and geographies with diverse, and dispersed teams, customers, and vendors, This has resulted in massive  cultural transformations within organizations, complicating the roles of corporate managers and the manner in which corporations are steered. With the launch of #CULTURAL TRANSFORMATION tweet Book01 from THiNKaha, Melissa Lamson offers actionable insights that showcase her expertise to help companies build more productive and innovative company cultures.

In her book, published by THiNKaha, Melissa uses tweets – or 140 character quotes – to   demonstrate how Cultural Transformation can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally. She distills not only her own voice but also those of other equally talented global business leaders skilled in cultural communication, cultural agility, and change management. Her critically-claimed proprietary methodology on cultural transformation, “Agility, Communication and Transformation” or ACT™, offers readers a solid foundation to create their own corporate common values, business practices and behaviors.

“#CULTURAL TRANSFORMATION tweet is unique in that it clearly bridges processes and technology with the people who use them,” says Oracle’s Senior Director of Global Customer Management, Lauren Larson Diehl. “Melissa presents us with invaluable, bite-sized pieces of advice which support success and profitability.”

The book is liberally peppered with clear and actionable wisdom such as with aha #97, “If people should operate in a common language, they need to be trained in that language, whatever it may be.” Or, as aha #48 states, “Organizations with cultural agility have people with learning agility. If people don’t develop learning competencies, they won’t be agile.”

After reading Melissa’s book, readers will agree with Larry Anderson, Senior Managing Consultant at IBM in that “Melissa shares invaluable insights…I would highly recommend anyone working globally to keep a copy of #CULTURAL TRANSFORMATION tweet on their desk.”

Corporate leaders who are responsible for leading cultural transformation in their company or have ever been called upon to steer a team through a change process, particularly a trans-cultural shift, will find the words of wisdom from Melissa Lamson to be a great guide for their success.

About the Author:
Melissa Lamson is a pioneer in the fields of cultural transformation and global business development. Her proprietary Cultural Transformation methodology called “Agility, Communication and Transformation” or ACT™ has helped organizations around the globe create the common values, businesses practices and behaviors that are the hallmarks of productive and innovative company cultures. Always forthcoming with sharing her experience and expertise, Melissa has authored several books and has contributed to a large number of journals, magazines and books.

Melissa has lived in France, Germany, Mexico, Spain, and the United States. In 2008, she was named one of the top 25 female entrepreneurs in Europe. The German Ministry of Cultural Affairs awarded her recognition for her work in diversity. She is regularly invited to speak about cultural transformation to corporations and also teaches courses for executive MBA programs globally. The European Wall Street Journal calls her “an award-winning consultant with an award-winning personality!”

To purchase a copy of #CULTURAL TRANSFORMATION tweet visit Amazon.com, HappyAbout.com, or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #CULTURAL TRANSFORMATION tweet Book01
SUBTITLE: Business Advice on Agility and Communication Across Cultures
AUTHOR: Melissa Lamson
DATE OF PUBLICATION: December 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-076-3 (1-61699-076-7)
ISBN eBook: 978-1-61699-077-0 (1-61699-077-5)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011939690

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #SPORTS tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #MOJO tweet, and more.

THiNKaha books and authors are also part of THiNK Continuity, a continuous learning program based on customized topics that enhance attendees’ skills by offering bite-sized, easy to understand, and worthwhile chunks.  This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.

For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series or creating a THiNK Continuity Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please e-mail your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick
@themarcomguru
Phone: 650-814-5835
E-mail: sharyn.fitzpatrick@happyabout.info

Slim and handy book, expertly written, shows you how to quickly tap into the talent and wisdom of your crowd.

CUPERTINO, CA (PR Web) – November 11, 2011 – Be careful you don’t dismiss crowdsourcing as just another buzzword! The growing trend of crowdsourcing (the soliciting of collective wisdom) has quickly become a central business concept. Driven by the power of the web, businesses can now crowdsource to greatly expand the talent pool available at their disposal. Typically, this enables organizations to complete tasks faster, more efficiently and often simply better.

Kiruba Shankar and Mitchell Levy, co-authors of this cutting-edge book, are both firm believers in collaborative wisdom. In very diverse and singularly successful careers, they have deployed crowdsourcing for greater success. Now they bring you #CROWDSOURCING tweet Book01, in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd.
“Shankar and Levy share a vision of crowdsourcing worth examining and exploring,” says global business celebrity and bestselling author, Jeffrey Hayzlett. “#CROWDSOURCING tweet demonstrates the benefits of collecting knowledge in bite-sized formats on key topics in a relatively quick fashion. Well-edited, this content provides a robust, consolidated view of the topic at hand,” states the former CMO of a Fortune 100 C-Suite company. “The crowdsourced content within the THiNKaha series may truly become the ‘Cliff Notes’ of crowdsourcing and marketing for anyone in business.”

The bite-sized learning in this slim volume is a tribute to collective wisdom. To begin, consider #CROWDSOURCING tweet Book01’s aha #34: Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles. Personal stories are especially powerful. For example, aha #48: I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing. And lest you start thinking of crowdsourcing as a silver bullet, here’s a reality check with aha #52: Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead.

“We now live in a time of rapid technological advances, where people are over-stimulated with information, and where the knowledge and experience of others can be acquired within a click’s notice,” says co-author Mitchell Levy. “Crowdsourcing is an extremely effective way to tap into the wisdom of others; bringing together a sense of community (a global one at that) and collecting ideas that have no boundaries of cultures, geographies, and backgrounds is truly an innovative tool of the 21st century.”

#CROWDSOURCING tweet Book01 is the book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with actionable knowledge from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd.

About the Authors:
Kiruba Shankar (@Kiruba), CEO of Business Blogging and Director of F5ive Technologies, has 14 years of experience in the Internet space. He lectures at the prestigious Indian Institutes of Management and is Ambassador for the TEDx program in India. Curator of Cerbrate, the international event for achievers, professional podcaster and blogger, Kiruba also makes time to author books that elucidate and opine on cutting-edge business strategies.

Mitchell Levy (@HappyAbout), corporate visionary, prolific business writer and acclaimed speaker is CEO of the independent and approachable publishing house Happy About. In a singularly successful career, he has created executive education programs for Silicon Valley universities, served as conference chair for Comdex and spoken at hundreds of forums on e-commerce and business. Particularly in Silicon Valley, Mitchell finds himself frequently called upon for his strategic expertise, big picture thinking and extensive business networks.

To purchase a copy of #CROWDSOURCING tweet Book01 visit Amazon.com, HappyAbout.com, or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #CROWDSOURCING tweet Book01
SUBTITLE: 140 Bite-Sized Ideas to Leverage the Wisdom of the Crowd
AUTHORS: Kiruba Shankar and Mitchell Levy
DATE OF PUBLICATION: November 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-006-0 (1-61699-006-6)
ISBN: eBook: 978-1-61699-007-7 (1-61699-007-4)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011931180

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #SPORTS tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #MOJO tweet, and more.

THiNKaha books and authors are also part of THiNK Continuity, a continuous learning program based on customized topics that enhance attendees’ skills by offering bite-sized, easy to understand, and worthwhile chunks.  This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.

For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series or creating a THiNK Continuity Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-mail: sharyn.fitzpatrick@happyabout.info

Replete with common-sense management guidance for today’s time-crunched managers, new actionable book helps businesses navigate the doldrums to consistently sail towards great business results.

CUPERTINO, CA (PR Web) – November 1st, 2011 – When Michael Horton’s bestseller Scrappy General Management came out last year, experts were quick to appreciate the deep yet concise manner in which Michael got key management concepts across. Now he goes one step better, acknowledging the harried, routinely-chaotic world managers live in today, a world in which they no longer have the luxury of sitting down and reading management books (or any books!) cover to cover, no matter how relevant those books may be to their careers.

#SCRAPPY GENERAL MANAGEMENT tweet is written for today’s managers, so that they can fully benefit from the best management wisdom, even with minimal time and bandwidth. For example, for situations in which managers need to validate business intelligence, this tweet from the book pulls into immediate focus:

Golden rules of marketing intelligence: gossip, if from one source; worthy, if from two sources; data, if from three sources.

Here’s another situation that senior managers will find instantly familiar: Why pay special attention to attracting and retaining a diverse workforce? Michael provides this guiding tweet: If a team is diverse in many dimensions—age, gender, culture, education, and beliefs—it has access to a broader range of ideas and abilities.

When the best managers come up against the question, ‘What do I do next?’ they can turn to #SCRAPPY GENERAL MANAGEMENT tweet and expect to find a scrappy little nugget of wisdom that will help make their next management decision an easier one.

#SCRAPPY GENERAL MANAGEMENT tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

About the Author:

Michael Horton is Vice President for the Australian Chemical, Energy, and Natural Resources division of Computer Sciences Corporation (CSC), with responsibility for annual revenues of $360 million and a matrix responsibility for 2,000 people. Michael has 28 years experience in the Information Technology Industry, 21 years of that in a management capacity and has been employed at CSC since 1994. During his time at CSC, he has held senior management positions in Western Australia, Victoria and New South Wales, Australia. Since 2000 he has also completed challenging assignments based in Singapore, Kuala Lumpur, Malaysia, Maidstone in the UK and San Diego, USA.

To purchase a copy of #SCRAPPY GENERAL MANAGEMENT  tweet visit Amazon.com, HappyAbout.com or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #SCRAPPY GENERAL MANAGEMENT tweet Book01
SUBTITLE: Practical Practices for Great Management Results
AUTHOR: Michael Horton
DATE OR PUBLICATION: July 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-060-2 (1-61699-060-0)
ISBN eBook: 978-1-61699-061-9 (1-61699-061-9)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011931179

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #SPORTS tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #MOJO tweet, and more.

THiNKaha books and authors are also part of THiNK Continuity, a continuous learning program based on customized topics that enhance attendees’ skills by offering bite-sized, easy to understand, and worthwhile chunks.  This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.

For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series or creating a THiNK Continuity Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

New release from sales expert with latest wisdom walks you through converting leads to sales as never before!

CUPERTINO, CA (PR Web) – October 28, 2011 – Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or to gargling bleach!  So when Jim McAvoy with his quarter century of proven performance in maximizing sales collates a treasury of actionable wisdom, even wildly successful sales professionals sit up and pay attention.

Although lead generation and nurturing have always been important to the sales process, only recently have they occupied center stage. While technology has made it easier to gather leads, classify them, and maintain them in dossiers, it has not really helped significantly increase the conversion rate. That’s why Jim addresses a critical question of how sales professionals can reliably increase their reservoir of qualified leads and ultimately convert them to revenue.

#LEADS to SALES tweet Book01 is part of the THiNKaha series whose 112-page books each contain 140 innovative and inspirational ideas (tweets/ahas).  This book walks you through the author’s proven L.E.A.D.S.™ process for lead conversion. Jim expounds on each of the five components of the process, showing you ways in which you can implement it into your lead-generation and conversion flow. He offers practical ideas to help you advance within the prospecting phase of the sales process, teaches you to effectively engage those all-too-formidable executive gatekeepers, and shares with you seven crucial principles that will get you closer to that all important document–the signed and sealed deal. In the words of industry expert Robin Grumman-Vogt, “There is nothing better than having a succinct, articulate partner and coach in prospecting and sales at your disposal. This is what Jim McAvoy’s work, and now his book, is all about.”

Written in the popular tweet format, this treasury of sales wisdom will set you firmly on the path to shorter cycle times and stellar sales.  Here are some of the pearls of wisdom he shares with his readers:

• Tweet #10:  Possessing the attitude and belief that you are being helpful and supportive by introducing your product or service is paramount.
• Tweet #49:  Storytelling is a pivotal skill. Learn your firm’s success stories and share them with your potential prospects.
• Tweet #88:  Brevity matters. E-mails must be compatible to hand-held devices, meaning you have about 5 to 10 seconds to get your point across.
• Tweet #113:  A bit of “soft tenacity” might be appreciated by the buyer, and a gentle nudge may help advance the sales process.
• Tweet #138:  With a well-executed lead-generation strategy, the painful days of cold-calling can be greatly reduced, if not eliminated completely.

About the Author:
Founder and President of JWMcAvoy & Company, Jim McAvoy has almost twenty-five years of experience maximizing sales results for clients in a wide range of industries from boutique firms to Fortune 500 companies. An expert in lead generation, he has helped his clients secure an astonishing $60 million of incremental revenue to date! McAvoy holds a BA in Economics and History from the College of William & Mary. He also attained the Certified Employee Benefits Specialist (CEBS) designation, a status conferred by a partnership of the Wharton School of the University of Pennsylvania and the International Foundation of Employee Benefit Plans. A succinct capabilities overview is available on his home page, at www.mcavoyleads.com.

PUBLISHER: THiNKaha
TITLE: #LEADS to SALES tweet Book01
SUBTITLE: Creating Qualified Business Leads in the 21st Century
AUTHOR: Jim McAvoy
DATE OF PUBLICATION: August 3rd, 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-058-9 (1-61699-058-9)
eBook: 978-1-61699-059-6 (1-61699-059-7)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011928301

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.  For more information, go to http://www.thinkaha.com.

THiNKaha books and authors are also part of THiNK Continuity, a continuous learning program based on customized topics that enhance attendees’ skills by offering bite-sized, easy to understand, and worthwhile chunks.  This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.

Corporations interested in exploring publishing a book series or creating a THiNK Continuity Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

With practical wisdom that you can implement today, #MyBrand tweet Book01 teaches you to communicate your unique personal value with professionalism and style.

CUPERTINO, CA – October 24, 2011

Personal branding is not a new concept. People have always wished to stand apart from the crowd. But today, when each of us has a way to communicate our unique value to millions of people at once, personal branding has taken on a life of its own. And because your words and actions can now transmit so quickly and easily across the planet, it is vital that you think through your personal brand very carefully before you set the ball in motion. You need to understand what you mean, what the market thinks you mean, and where the gaps may lie.

If you are new to the idea of personal branding, have toyed with the idea of creating a personal brand, or simply wish to take your career to the next level, #MyBrand tweet is your first step toward differentiating yourself in a very crowded environment.

With topics ranging from defining the idea of personal branding and the mechanics of building yours, to getting your brand out there and keeping it alive, Laura Lowell draws on her years of experience in building some of the world’s biggest brands. Her direct and actionable wisdom allows for immediate implementation. For example, she advises, “Stand alone and you will stand out; but stand fast because it can be lonely,” and “#MyBrand is about who you are–your experience, expertise, and passion–not what you do.” This witty, insightful book offers a practical approach to building your personal brand–140 characters at a time.

About the Author:
Laura Lowell is an author, entrepreneur, speaker, mother, and all around crazy person. She founded Impact Marketing Group in 2005 after a career in corporate America working for some of the biggest technology brands around. Her first book, 42 Rules for Marketing, was an Amazon.com bestseller, and gave rise to the 42Rules book series. Her second book 42 Rules for Working Moms combined her professional expertise and her personal life, and was featured on Oprah & Friends Radio and The Peter Walsh Show. In her work with authors and entrepreneurs she is often asked about personal branding; her answers are the foundation of “#MyBrand tweet.”

To purchase a copy of #MyBrand tweet Book01 visit Amazon.com, HappyAbout.com or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #MyBrand tweet Book01
SUBTITLE: Everything You Need to Know About Personal Branding in 140 Characters or Less
AUTHOR: Laura Lowell
DATE OF PUBLICATION: October 2011 (2nd printing)
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-054-1 (1-61699-054-6)
ISBN eBook: 978-1-61699-055-8 (1-61699-055-4)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011928300

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more. For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

In #ENTRY LEVEL tweet Book02, Mother-daughter team Christine Ruff and Lori Ruff present practical and relevant life lessons for students and fresh graduates to navigate successfully within their socially connected world.

CUPERTINO, CA (PR Web) – September 25, 2011
Like all bright, academically talented young people, Christine Ruff expected to find her dream job right out of college. She graduated with honors and immediately found a biology research lab that was a perfect fit. But when the lab’s funding was slashed, and Christine got laid off, she realized that the downturn had come home.

Since Christine’s natural inclination is to always land on her feet, she saw an opportunity that others might have missed–to learn life lessons from the rigorous, challenging, and often frustrating job search that followed. With diligence and attention to detail, she gathered the wisdom she picked up along the way. And now, with her mother, LinkedIn Diva Lori Ruff, she brings it to you in #ENTRY LEVEL tweet Book02.

This unique and optimistic book is a refreshing combination of Christine’s fresh perspective and Lori’s corporate and life experiences. Written in the very readable tweet format, the authors bring you timely and effective tips to help you make a successful transition from university to the professional virtual world. For example, the authors caution this tweet: Online communities mirror real life. Treat virtual relationships as if you are in the same room. Another example is this invaluable insight, Employers can train skills, not passion. Try to find opportunities that align with your interests.

Not unexpectedly, praise for this book has flowed in from across the world. From Melbourne, Australia, the Founder of Career Success Radio, Keith Keller, shares that “Christine Ruff makes it really simple. She speaks from the wisdom of experience; she is wise beyond her years. Combining the depth of Lori Ruff’s experience throughout the book as well empowers the reader to find what they’re looking for.” Closer to home, Douglas Lemmonds, the Executive VP of TMI Executive Resources, praises the book for being “An excellent and comprehensive introduction to the mysteries of the job search and the differing norms a graduate or recent graduate will be assessed against as they begin their potentially lifelong interaction with corporate America.”

Christine and Lori tweet practical advice on highlighting your experience and education, engaging professionals in the online business community, and finding and benefiting from peers and mentors. You will also learn to build credibility as an adult and a professional in the social media world. With ENTRY LEVEL tweet Book02, no matter what tomorrow’s economic scenario may hold, you can step out with confidence into your chosen professional world.

About the Authors:
Christine Ruff is a student of biology who loves to write and travel. Her interests are in continuing her educational career and in living her passion: science! She writes with heart and a willingness to share her experiences. The refreshing perspective she brings to this book draws from her real life experiences.

A familiar name in the corporate thought leader circuit, LinkedIn Diva Lori Ruff–author, speaker, and Christine’s proud mother–has presented more than a thousand (yes!) sessions on topics such as leadership, social networking, fat applications and Internet technologies, customer service, creating a vision, and privacy. As the bestselling author of THiNKaha’s #PRIVACY tweet Book01 and co-author of the Rock The World™ Book Series, Lori is a globally recognized expert. She blogs regularly at IntegratedBlog.com and RockTheWorldBlog.com.

To purchase a copy of #ENTRY LEVEL tweet Book02 visit Amazon.com, HappyAbout.com or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #ENTRY LEVEL tweet Book02
SUBTITLE: Relevant Advice for Students and New Graduates in the Day of Social Media
AUTHOR: Christine M. Ruff and Lori Ruff; Edited by Rajesh Setty
DATE OF PUBLICATION: September 23, 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-046-6 (1-61699-046-5)
ISBN eBook: 978-1-61699-047-3 (1-61699-047-3)
LIBRARY OF CONGRESS CONTROL NUMBER (paperback): 2011920117

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.

For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

#EXPERT EXCEL PROJECTS tweet Book01 delivers expert wisdom from acknowledged Excel detective Larry Moseley.

CUPERTINO, CA (PR Web) – July 26, 2011 Author Larry Moseley is a detective…an Excel detective. In a 35-year corporate financial career spanning from startups to megacorps, Larry has often analyzed Excel spreadsheets created by colleagues. And he’s amazed at how frequently he finds errors—glaring and subtle. The danger, as Larry points out, is that critical corporate decisions can get made based on faulty spreadsheets. A company will often determine its strategy or chart a course of action based on the outcome of an Excel project, and an erroneous spreadsheet can lead a company down a wrong or suboptimal path. CPA Steve Rabin concurs, “According to studies by the Big 4 accounting firms, 92% of large spreadsheets contain significant errors. Despite the high prevalence of these errors, finance departments seem to need the flexibility provided by Excel spreadsheets. I look forward to this book as a contribution to the quality of spreadsheet construction.”

Planning your Excel project well in advance speeds up development and eliminates any later oh-no’s. Larry debunks the myth that spreadsheets are intrinsically unreliable but acknowledges that inadequate or unclear thinking applied to their set-up can lead to erroneous results. Conversely, proper planning and implementing of any Excel projects invariably leads to better and more complete decision making.

Much of #EXPERT EXCEL PROJECTS tweet Book01 is devoted to getting it right the first time, but the book also shows you how to turn an eagle eye to other people’s spreadsheets. This is particularly useful for senior decision makers, who typically make decisions based on spreadsheets created by colleagues, vendors or consultants. Larry takes his readers from start to finish on planning their next Excel project, sharing his domain expertise at every step. Everything from ’storyboarding’ the project to final confirmation–checking logic and doing a sanity check to make sure the project results accurately reflect the data. For any middle or senior executive, the knowledge gained from this book will directly enhance business analysis, financial analysis and forecasting models. As Silicon Valley consultant Mughda Pendse shares, “I am glad that Larry is bringing his techniques to a larger audience by writing this book.” Unforgettable experience and actionable guidance, all written in the ever popular tweet format, will find this succinct collection a place on every executive’s bookshelf.

#EXPERT EXCEL PROJECTS tweet Book01 is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

About the Author:
In a stellar 35-year career, Corporate Consultant and Financial Executive Larry Moseley has applied his financial acumen to a range of corporate environments, from business startups to large corporations. Along the way, he has had to develop large, complex projects using Excel. He has also had to review and simplify existing projects, experience that shines through in this book. Larry has worked with spreadsheets since they were born. In the early 80’s he taught Lotus123, SuperCalc and Multiplan at local computer stores. Since then, the extensive use of spreadsheets, in all their complexity, has been second nature to him. He has taught Microsoft Office at Heald College and Cost and Management Accounting at Golden State University. Periodically, he shares his expertise through seminars in intermediate and advanced Excel topics. To learn how Larry’s experience can work for you, visit www.lwmcfo.com.

PUBLISHER: THiNKaha
TITLE: #EXPERT EXCEL PROJECTS tweet Book01
SUBTITLE: Taking Your Excel Project From Start To Finish Like An Expert
AUTHOR: Larry Moseley; Edited by Rajesh Setty
DATE OF PUBLICATION: August 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-056-5 (1-61699-056-2)
ISBN: eBook: 978-1-61699-057-2 (1-61699-057-0)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011928351

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.  For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

Every hands-on manager will appreciate the career-strengthening lessons #RISK MANAGEMENT tweet Book01, published by THiNKaha, provides on how to assess and manage risk in the day-to-day work life.

CUPERTINO, CA (PR Web) – July 21, 2011 “Risk identification is like counting gators before entering the swamp: not knowing how many there are could lead to unfortunate results.” That’s the experienced, from-the-heart voice of authors Cinda Voegtli and Laura Erkeneff in their brand new book, #RISK MANAGEMENT tweet. These veteran corporate professionals know that as a middle or top level manager, you’re juggling risk vs. reward with every managerial decision you make. If you nudge thoughts of risk under the carpet, or are not quite sure how accurately you’re weighing risk, you are not alone.

As #RISK MANAGEMENT tweet reveals, how you weigh risk and the decisions you make are a function of many factors: your organizational culture, your coworkers’ input, and your personal management style. What you don’t know or choose to ignore can gnaw away at efficiency, quickly bloat project scopes and budgets, and ruin any chance of profit. Pressures mount as a project’s risks grow. Relationships get strained. The work environment deteriorates and all stakeholders, including you personally, stand to lose. When a project goes astray, it is no longer fun.

#RISK MANAGEMENT tweet was written for today’s time-crunched managers. The authors’ goal was to give managers an easy guide to handling risk, for enhancing their performance at work every day. This quick and handy book is not meant to be treated as the holy grail or the final word on risk management, but as an introduction or refresher on how to determine risk and practice risk management in your everyday work habits. Reputed author Kimberly Wiefling has high praise for the book. She says, “If your project’s already a disaster, then you don’t need to read this book. But if you’ve still got a fighting chance to navigate through this risk management gator swamp, this book will remind you of what you already know, but may have failed to do.” Jeff Richardson of Empowered Alliances vouches for its value too. He adds, “Cinda and Laura’s expertise in the area of risk management lies in their unique ability to analyze a situation from many angles, through probing questions and insightful alternatives. The tools for comparing tradeoffs accelerate the process and make it repeatable for clients.”

Common sense wisdom and deep corporate experience rarely come together as they do here—a slim volume written in the actionable tweet format that teaches you to quickly assess and quantify risk, improving the quality of your work environment and minimizing stress in your daily life.

About the Authors:
Cinda Voegtli founded ProjectConnections.com, an online project management know-how source and service that now has more than 300,000 members worldwide. With over 20 years’ of experience in project and portfolio management, process improvement consulting, and line engineering, Cinda’s corporate clients include Tyco Healthcare/Nellcor Mallinckrodt, Mobil Oil, Pacific Bell, Dow Chemical, NASA, Schlumberger, Aviron/MedImmune Vaccines, Hewlett Packard, and Lam Research. Cinda writes and speaks widely on practical real-world techniques for project and portfolio management that are organization-appropriate, easy to introduce for fast benefits, and adaptable for effective use on a variety of projects.

Laura Erkeneff is CEO of Training for Techies, Inc., a training, coaching, and consulting firm that offers a unique approach to developing technical talent. By focusing on integrating her clients’ technical expertise along with leadership and business skills, Laura has established a proven track record for accelerating leadership development in engineering and scientific management teams across multiple industries. Laura is also a faculty member for the American Management Association, where her focus is on training business leaders in strategy implementation. Her professional development coaching groups for women serve corporate clients including Symantec, Charles Schwab, SAP, Genentech, and PG&E.

To purchase a copy of #RISK MANAGEMENT tweet visit Amazon.com, HappyAbout.com or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #RISK MANAGEMENT tweet Book01
SUBTITLE: Proactive Risk Management: Taming Alligators
AUTHOR: Cinda Voegtli and Laura Erkeneff
DATE OR PUBLICATION: June 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-064-0 (1-61699-064-3)
ISBN eBook: 978-1-61699-065-7 (1-61699-065-1)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011932325

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.  For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

New release #BUSINESS SAVVY PM tweet shows how to align project management with corporate goals for greater team and individual success.

CUPERTINO, CA (PR Web) – July 19, 2011
If you are in project management, wouldn’t you like to be described as a project manager who is a successful, influential, and respected leader of important efforts in the organization? In #BUSINESS SAVVY PM tweet, PM veteran Cinda Voegtli shows you how. All you need to do as a project manager is to get business savvy!

So who or what makes a business savvy PM? In Cinda’s words, “a business savvy project leader becomes an advocate for the project from the perspective of its end customers and its business value to the company. She or he focuses on clarity and communications with everyone—project sponsors, the team and customers. The business savvy PM knows that the success of a project depends on building relationships that engender trust.” In short, such a manager quickly wins respect as a leader from the starting line.

Cinda Voegtli’s experience shines through, cover to cover, and it’s no surprise that praise for the book has been flowing in. Jeff Richardson of Empowered Alliances writes, “The practical project management tips that Cinda Voegtli is known for, in small bite-sized nuggets—delicious! I’ll use this book as a quick regular reminder to keep my networking projects on track.” Laura Erkeneff, CEO of Training for Techies exclaims, “This book provides fast insights that can help lift project managers out of a purely operations mode of thinking—and into strategic business-driven thinking that will truly set them apart!”

#BUSINESS SAVVY PM tweet lights the way to understanding the business value of a project—and why your company is undertaking it. Among other things, you will develop a keen sense of the company’s strategy, and of how your project fits in the big picture. With tweetable, actionable bits of wisdom like “Insist on knowing the project selection criteria & process that led to this project. Why does it exist?” this little book gets you business savvy—about your project, your organization, and yourself.

#BUSINESS SAVVY PM tweet is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

About the Author:
Cinda Voegtli is Founder and CEO of ProjectConnections.com, an online service with over 300,000 members around the world. She has more than 20 years experience in project and portfolio management, process improvement consulting, line engineering, and company management. Over the years, Cinda has consulted on project and portfolio management issues to a variety of companies including Tyco Healthcare/Nellcor Mallinckrodt, Mobil Oil, Pacific Bell, Dow Chemical, NASA, Schlumberger, Aviron/MedImmune Vaccines, Hewlett Packard, and Lam Research. Cinda writes and speaks widely on practical real-world processes for project and portfolio management. To purchase a copy of #BUSINESS SAVVY PM tweet visit Amazon.com, HappyAbout.com or other leading retail locations.

PUBLISHER: THiNKaha
TITLE: #BUSINESS SAVVY PM tweet Book01
SUBTITLE: Project Management Mindsets, Skills, and Tools for Generating Successful Business Results
AUTHOR: Cinda Voegtli
DATE OF PUBLICATION: August 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-062-6 (1-61699-062-7)
eBook: 978-1-61699-063-3 (1-61699-063-5)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011929747

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.  For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

#CORPORATE CULTURE tweet Book01 shows you how to create and embed a thriving corporate culture that works for your organization.

CUPERTINO, CA (PRWeb) – June 7, 2011 - In his much-awaited book, #CORPORATE CULTURE tweet Book01, S. Chris Edmonds, a highly respected Ken Blanchard senior consultant, starts at the very beginning—by showing us how to recognize an organization’s culture and identify whether it is a healthy workplace. Sounds trivial? It surely isn’t. An organization that appears healthy and happy may harbor low-productivity, demotivated employees. Conversely an organization that appears to have plateau-d or be driven by only a few personalities may, counter intuitively, boast of stellar performers and consistently upbeat results.

Mr. Edmonds suggests: “Go ahead and poll all the C-level executives you know. Have them name one factor crucial to employee performance. You will hear compensation…workplace flexibility…relationship with manager… health benefits…and so on.” He continued, “And yet, pretty much everybody you poll will agree that if there is a single overriding factor beyond any of these, it is corporate culture. So, we have to ask: Why then do so few corporations deploy the time, resources or deliberation to actually create a positive corporate culture? Why does corporate culture seem to happen almost accidentally, and only occasionally with happy results?”

In his book, Chris shared an important revelation that he learned through his career and business connections, “how you treat your employees and customers tells me more about your values than anything posted on your walls.”  Chris uncovers the latent power of ‘boss behavior.’ Most of us remember our best boss ever, a person who created a work environment that enabled us to perform at our best while being incredibly satisfied with boss, team and work. How do great bosses behave to ensure that organizational culture standards are maintained each day? For sure one factor is what this book calls Unconditional Positive Regard: Act on the belief that your fellow humans are good, mean well, and contribute to your well-being and success.

This is just a sample of the powerful business-focused tweets built with wisdom and insight on what works within corporate cultures and how it can drive success.  Written in the actionable tweet format and demonstrating the value that can be delivered in small packages, S. Chris Edmond’s #CORPORATE CULTURE tweet will find a home on every progressive corporate leader’s bookshelf.

Highly respected business experts agree that #CORPORATE CULTURE tweet and its author, S. Chris Edmond’s deserve critical praise. Becky Robinson, a social media consultant states, ““Chris’ culture tweets are engaging, challenging reminders of how to create healthy, fun, energetic work environments. Read and be inspired!” “Culture only changes through a consistent focus on what you want to achieve. These terrific ahas from Chris Edmonds will show you how!”, declared David Witt, Program Director, The Ken Blanchard Companies.

To purchase a copy of #CORPORATE CULTURE tweet Book01” visit Amazon.com, HappyAbout.com or other leading online publishers.

About S. Chris Edmonds

S. Chris Edmonds is a speaker, author, and senior consultant with the Ken Blanchard Companies. He has co-authored Blanchard’s bestselling book, Leading at a Higher Level, and award-winning culture change process. As Blanchard’s culture expert, Chris has helped numerous clients create a high performing, values aligned culture using their proven process. Chris’ blog, http://DrivingResultsThroughCulture.com and his tweets (@scedmonds) have resulted in thousands of followers on Twitter, Facebook, and LinkedIn who look forward to his culture tweets each day.

About THiNKaha:

THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, about 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #IT OPERATIONS MANAGEMENT tweet, #SPORTS tweet, #LEADERSHIP tweet, #MOJO tweet, and more.  For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

PUBLISHER: THiNKaha
TITLE: #CORPORATE CULTURE tweet Book01
SUBTITLE: 140 Bite-Sized Ideas to Help You Create a High Performing, Values Aligned Workplace that Employees LOVE
AUTHOR: S. Chris Edmonds, (Foreword by Ken Blanchard)
DATE OF PUBLICATION: April 19, 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-048-0 (1-61699-048-1)                                                                                 eBook:  978-1-61699-049-7 (1-61699-049-X)

PRESS CONTACT:

Contact: Sharyn Fitzpatrick
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info

Press Copies: A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info