Connecting with an audience is what makes the magic possible for educators and “presentainers” regardless of the topic or where you are speaking. Engaged participants tend to walk away from a learning event retaining more knowledge, rating presenters more favorably and generally having more fun based on industry research and evaluation surveys. But you don’t need data to know this to be true, just think back to the speakers you’ve recently experienced. Learning to make personal connections from the front of the room is challenging enough, but for webinar events, that challenge is magnified by the barriers that technology brings.
What if you could differentiate yourself from the thousands of webinar presenters who ignore the disinterested actions of their audiences because they can’t see those behaviors with their own eyes. Their monolog style may be filled with valuable facts and interesting ideas, unfortunately, their disengaged audience is already multi-tasking on more important work despite still listening in for “credit”.
The Design Process
Design Support Options
Designer Bio’s Jeff Richardson has been designing interactive web-based programs in high tech companies for over a decade. His expertise in working with virtual teams has provided invaluable insights into what REALLY goes on at the other end of the line (hint: it’s not always good). His work with dozens of subject matter experts has led to increased attendance and significantly higher ratings for multi-year programs at Cisco, ProjectConnections and UCSC-Extension. As an educator, Jeff was one of the lead designers for Stanford’s Advanced Project Management Program, in addition to designing/teaching project leadership programs at San Jose State and UC Santa Cruz – Extension. He has also designed and taught learning programs at companies like GE, Cisco, Intuit, Raytheon, Hitachi and Santa Clara County to name a few.
Designer and Web Executive Producer, Sharyn Fitzpatrick has over 25 years experience in sales and marketing,including executive positions with The Learning Company, Knight-Ridder, and Sum-Total Systems. She is the chief marketing and webinar guru at THiNKaha and the principal of Marcom Gurus, a high-tech agency she founded in 2000. She has produced over 1000 webinars and is currently working on her second book, her first on creating and delivering quality webinars. She has created and implemented marcom and webinar programs for companies such as Cisco WebEx, AT&T, Interwise, Chief Learning Officer Magazine, PresentationXpert newsletter, and Sales & Marketing Management Magazine, to name a few. She can be reached at firstname.lastname@example.org.
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