A blog post can be short

Blogging is important, find but what happens if you haven’t blogged in a while. You lose your following. Bummer. Well here I am typing in a small blog to show that it’s easy put content together that’s relevant, page but short. It would be great if you could blog a couple times a week. So, mark it down as something that’s important to do. I’m marking my calender now!

Leveraging your book to greater profits & visibility – Part 2

In this web Part 1″ href=”http://authorthoughtleadership.com/leveraging-your-book-to-greater-profits-visibility-part-1/” target=”_blank”>Part 1 of this series, symptoms I described some of the ways you can use published books as the starting points for new online and offline marketing efforts.

In Part 2, information pills I’d like to provide a few more marketing suggestions, plus, add some additional marketing and profit-generating ideas

8. Articles. One of the easiest ways to create content for marketing your book is to condense each chapter into a short article, and submit them as a series of articles at online article distribution sites like www.ezinearticles.com or www.suite101.com. Not only will these articles attract favorable search engine traffic, but they may be picked-up and reprinted as blog posts or newsletter articles by others writing about your topic.

9.  Case studies. After your book appears, encourage readers to share their experiences applying your ides. You can invite readers to submit their experiences as blog posts, comments on your blog, or a form added to your website. You can also use social media like www.haro.com (Help a Reporter Out) or Twitter to solicit case studies for learning more about how your market solves overcomes problems–or fails to adequately address them.

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4 Steps to Avoiding a Brand Implosion™

It takes years of visibility and consistency to build a strong image, ampoule but it’s pretty easy to see all of your hard work implode. Just ask Mel Gibson, ask Michael Phelps, viagra Tiger Woods, Michael Richards, or even Kate Moss. All of these celebrities by their actions created the dreaded BRAND IMPLOSION:  {When brand behavior ? expectations}.

Introducing The BRAND IMPLOSION:  {When Brand Behavior ? Expectations }

The BRAND IMPLOSION formula occurs every time a behavior does not meet expectations and causes significant business consequences. In other words, if I miss a deadline for a client (behavior), although I am usually ahead of schedule (expectations), but the client was out of town so that it didn’t cause any fallout, all is fine with the relationship.

But, when Mel goes out on a tirade eroding every belief we had about him as a religious, good family man with high standards, we all just want to cringe, hide, and get him out of our sight as quickly as his agent and wife did. We cannot yet gauge the enormity of Mel’s actions, but his career as bankable actor clearly hangs in the balance.

4 Steps to Avoiding a Brand Implosion

How do you avoid ruining your brand? Just follow these steps from the get-go:

  1. Remain Authentic – If your image to the business and personal world are exactly the same, it remains difficult to create a consequential conflict. After all, if Ozzie Osborne were caught ranting and cursing, it’s just another day in his bizarre life – another non-issue.
  1. Beware the Camera –Thanks to smart phones, virtually all consumers can become cameramen with footage to share or sell. Certainly, Mr. Phelps and Ms. Moss aren’t smiling pretty reminiscing about their “caught on camera” contraband poses.
  1. Share and Post Selectively – It’s not just your privacy settings that determine who interacts with you, it’s also your on-line image. I, for example, only comment, Tweet, and write about branding and marketing. Even on Facebook, you can’t find any content or photos not related to my core competency. Tempted to enter the fray about Lindsay Lohan? Just tweak the famous DeBeers’ tagline a little to remember:  “Your on-line image is forever.”
  1. Be Your Best – Yep, your mom was right: Treat others the way you want to be treated. Don’t let your success, fame, or fortune make you forget that there are no “little people” or even “ small people” as BP Chairman Carl-Henric Svanberg stated.  We all have busy lives, but there is always time for quick nod of appreciation and respect.

™ by Liz Goodgold. Liz  is a branding speaker, expert and author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. For more hot branding ideas, sign up for her FREE newsletter, The Brand Finale, at www.redfirebranding.com .

Author platforms – first stop on the road to publishing success

Ultimately, global burden of disease an author platform is more important than your ability to write a book, here do your job, malady or satisfy your clients!

Quality is no longer enough to guarantee success. Today, competence is assumed. More important, there is competition everywhere, as close as the nearest online search engine.

To control your destiny, you need a practical way to build lasting relationships with current clients while attracting an on-going stream of new prospects to your business.

A platform is a process, a unique message, and a way to consistently communicate with your market. There are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, social media, speaking, teleseminars, websites, and online videos.

Published books offer the advantage of tangibility, they have a physical presence in the hand and in the bookshelves of your prospects.

The crucial issue is not which type of platform you use, but whether or not you have a unique & relevant message and that you consistently promote it.

Content relevancy and consistency play major roles in the success of author platforms

Why author platform are so important

Platforms offer authors numerous advantages:

  • A position in your market that differentiates you from your competition.
  • A “stage” to present from, a way of packaging your expertise in an easily recognizable format.
  • Tools to educate your market. A platform helps you distribute helpful, relevant information that communicates your point of view and creates a halo benefiting every one of your products and services.
  • Freedom. You, and you alone, choose the topics to address.
  • Challenge and self-improvement. Platforms force you to refine your ideas and improve your ability to express them.
  • Visibility and contacts. A platform expands your network of those who know and respect you, building your referral network.

Platform prerequisites

Successful platforms share these essential characteristics:

  • Control. You need to choose topics and be able to distribute your message without outside dependency or interference.
  • Consistency. Platforms must be constant updated with new material. Each time you update your platform, you improve your search engine visibility and the chances that prospects will encounter you when they’re ready to buy.
  • Efficiency. To maintain consistency, your platform must be easy and inexpensive to set up and maintain. For this reason, websites that authors and entrepreneurs cannot update themselves without contacting a designer or programmer are often ineffective as platforms.

Steps to success

There are three steps to creating an effective platform:

  1. Choose your message, an approach or process that becomes synonymous with you.
  2. Create a way to distribute and “package” it in a distinct way that sets it apart from your competition. Design, graphics,  audio, and video are all tools that you can use to differentiate your message.
  3. Support it with an online presence you can update by yourself. Blogs are excellent choices, because you can update them yourself without spending money or waiting for others to act and there’s no “learning curve” or expensive software to purchase.

Step 1. Message

The starting point is identify a core message that leverages off of your value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.

Ideally, your message will reflect not just your competence, but will identify the market you serve and the benefits you offer. It should also reflect your values, style, and enthusiasm.

Your core message provides the starting point for identifying the topics and developing the information you communicate in a non-invasive and consistent way.

2. Distribution

An effective platform cares a core, or nucleus, which you can later recycle and expand.

For many, the starting point is a blog. Each blog post offers enough space for you to introduce and address just about any topic, educating your market and proving your competence, while attracting search engine visibility.

Each post creates a “first draft” you can later expand into:

  • Articles for syndication, interviews, books, e-books.
  • Presentations, speeches, teleconferences, podcasts, training.
  • Website content and incentives to attract more search engine traffic, reward your best clients, and build your opt-in e-mail newsletter circulation list.
  • Books and e-books. Books represent the highest example of platforms. Even if you don’t consider yourself  an “author” now, you will soon have compiled enough material to write a book if you prepare each blog post with an eye to using it as a chapter, or topic in a chapter, of a future book.

3. Website

You must be able to update your online presence yourself. You can’t afford to wait for—and pay for—someone else to do the work.

Your blog has to be continually updated with your latest messages. Visitors should never encounter the same post on two consecutive visits!

Getting started

The starting point is to analyze your core competencies, your market, and your competition.

This will help you identify your message, which will help you determine the best ways to communicate, and expand, it as consistently and efficiently as possible.

Learn more by visiting the Published & Profitable Daily Writer’s Writer’s Tip Blog or you can e-mail me and askfor my Platform Creating Tip Sheet that tells more about how you can you can create a platform to educate prospects and take control of your future.