A blog post can be short

Blogging is important, find but what happens if you haven’t blogged in a while. You lose your following. Bummer. Well here I am typing in a small blog to show that it’s easy put content together that’s relevant, page but short. It would be great if you could blog a couple times a week. So, mark it down as something that’s important to do. I’m marking my calender now!

How to write a book to build your personal brand

The easiest way to get started writing a book to build your personal brand during 2011 is answer the following 5 simple questions.

Your answers, sale and the lists you create based on your answers, viagra will provide a road map to help you get started writing a book to drive your success and build your personal brand. Continue reading

Why authors should share their commitment to write a thought leadership book

Sharing your commitment to write a thought leadership book is one of the most important first steps you should take. Sharing your commitment write a book ensures its completion and paves the way for its success. Here are 7 reasons to share your intention to write a thought leadership book:

  1. Support. Sharing your intention with employees, ambulance family, refractionist and friends enlists their support. As a result, view they will be more likely to overlook an occasional missed family or social event. If you also share your intended writing schedule with family and co-workers, they’ll also be more likely to respect your privacy and not bother you during your scheduled writing sessions.
  2. Determination. When you share your intention to write a book with others, you’re likely to be benefit from added discipline and determination. After you’ve made your intention known to others, you’ll find it harder to put off a writing session in order to sleep an hour later, or watch television.
  3. Assistance. You’re likely to be surprised by others who will offer to help you, if the occasion arises. You’re apt to receive newspaper clippings relevant to your topic, or e-mail containing links to blogs and websites. Others may offer to help you by reading and commenting on your initial drafts.
  4. Networking. Announcing your intention to write your book on your blog or website adds credibility to e-mails you send to subject area experts and others asking for advice, case studies, or requests for interviews. “Anyone” can claim to be writing a book, but your requests will be taken more seriously when you have displayed your intention online.
  5. Speaking. Your public commitment to write a book will also increase your desirability as a speaker in your area of expertise, opening the door to speaking at local events or appearing as a panelist at trade events. Your commitment to write a book will also add credibility to teleseminars and webinars you host while writing your book.
  6. Anticipation. Describing your commitment to write a book online will also enhance your search engine visibility, increasing your visibility to individuals searching for information on your topic. Your blog or website will be more visible to prospects, event organizers, and–even–publishers looking for authors with expertise in your area.
  7. Familiarity. Each time you blog or discuss the book you’re writing, or post a sample downloadable chapter, you’re creating familiarity, which builds your prospective reader’s confidence in your book. Accordingly, by the time your book emerges from the printer, you’ll have a market that’s ready to buy your book. If, on the other hand, you’ve kept your book a secret, you’ll have to overcome a skeptical market unwilling to take a chance on something new and different.

The advantages of writing a book to drive business and position yourself relative to the competition are well known. Your ability to write a book is proven each day by your continuing success working for others, or running your own business. The first step to writing a successful author thought leadership book is to publicly share your intention and commitment to writing your book. Your public commitment paves the way to success by helping you both write and promote your book, launching it to a market that’s ready to buy.

Roger C. Parker invites you to explore Published & Profitable’s Sample Contents and sign-up for his Writer’s Writer’s Tip Blog. Roger’s latest book is #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.

7 questions to ask before writing a nonfiction book to drive your success

Writing a nonfiction book is the proven way to build your business by attracting new prospects, online pre-selling your competence, nurse opening doors to new product and service opportunities, while differentiating yourself from your competition. (Mitchell Levy’s 42 Rules for Driving Success with Books for details and examples.)

However, you have to write the right book! Here are 7 questions to ask yourself before you begin to write your nonfiction book attract new clients and prospects:

  1. Who should I write my book for? Before writing a book, take the time to identify your best prospects and clients…the types of individuals and firms you want to attract because they’re challenging, profitable, and fun to deal with. Few books, by themselves, sell enough copies to provide an author’s sole source of income. Today, books are written to generate post-publication business by attracting qualified prospects who want to benefit from the author’s proven expertise through sales of back-end products and services.
  2. What are their problems and concerns? Publishing success is not about how much authors know they know about their topic, but how much they know about the information their intended readers need to know! Successful, career-building, nonfiction books are actionable; they help readers solve problems or achieve goals. Success is all about helping readers experience positive change! Instead of taking an inventory of what you know, take an inventory of what your prospects and readers need to know.
  3. What existing books are already available? Before you you start to write your book, you must research existing books and learn as much about them as possible. Writing success involves bringing new information to the table (or the bookshelf). No publisher wants to publish a book that covers familiar ground. Likewise, no readers want to spend money on a “me, too!” book.
  4. How are their authors profiting? In addition to studying existing books in your field, you need to research the businesses of the authors who wrote the book. Authors who are actively publishing books in your field are usually frequent speakers who also offering coaching, consulting, or training services. Visit their websites and examine the topics they speak and present on, as well as the client case studies they describe. Examining their blog and website may provide several new ideas for topics for your book.
  5. How motivated is the market? Look for markets that are active and characterized by books with consistent, healthy sales.  More important, look for markets that are experiencing change and are urgently looking for solutions. Hint: if you are writing for businesses, look for situations where failure to solve problems or achieve goals is costing firms a lot of money, either in wasted opportunities or reduced profitability. If you are writing for consumers, look for health, employment, or personal development issues causing pain and stress.
  6. How can I set my book apart? The more time you invest exploring your market and your competition, the easier it will be to identify and organize a book that brings a new approach to your topic. Look for something fresh: look for a way to bring new information, new examples, new style, or a new process (or system) to help readers solve their problems or achieve their goals. Question current assumptions and look for new approaches.
  7. How can I finish my book as quickly and efficiently as possible? Efficiency and speed are important, but often overlooked, considerations. The sooner your book is completed, the sooner it can begin opening new doors of opportunity for you. This does not mean not presenting a complete solution or sacrificing clarity, responsibility, or quality. Experienced book coaches and editors will be able to suggest ways you can enlist the help of others to get your book into your prospective clients’ or customers’ hands as quickly as possible without losing control of your book.

In many ways, writing a book is like playing chess; planning and strategy play a bigger role than action. Writing a book for a market that can’t afford, or doesn’t want, your products and services is as bad a mistake as writing a book that duplicates existing information.

Likewise, a book that comes out after a wave of demand has begun to lose power is another prescription for failure.

By all means, write a nonfiction book to drive business by positioning you as the go-to expert in your field. But, before you begin to write, ask the above questions to make sure your writing the right book!

Roger C. Parker invites you to explore Published & Profitable’s Sample Contents and sign-up for his Writer’s Writer’s Tip Blog. Roger’s latest book is #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.

How to get started writing a thought leadership book

The easiest way to get started a thought leadership book that will drive business and career success is to ask a deceptively simple question:

What does my most profitable customer segment need to know to solve their problems and achieve their goals?

Asking what your most profitable customers and prospect needs to know achieves several important goals:

  • Puts the focus on what’s really important. Success is not about “your” experiences or the knowledge you have accumulated. Success is all about your readers! What they want to read is more important than what you want to write. It ensures the success of your book among the market segment that’s most valuable to you.
  • Simplifies topic choices and writing. By identifying the change your reader’s desire, patient i.e., cost the problem they want to solve or the goal they want to achieve, makes it easier to identify the 42, (or whatever), topics your readers need to know and addressing them as clearly and concisely as you can.
  • Shorter books mean more books. By replacing “creative writing” with reader-driven topic choice and clear, concise expression, offers many additional benefits. For example, you’ll be better able to write your book in short, frequent working sessions, each one focused on a specific topic. This will help you get your book into your prospect’s hands faster (so it can begin driving business sooner). Once your first book is published, you can begin thinking about a follow-up title (which will make you twice the expert in your market’s eyes!)

Each published book with your name on the cover and a listing on Amazon.com, reinforces your position as the “go to expert” in your field!

Writing a thought leadership book can be a lot easier than the “time trap” many think writing a book has to be. Writing can be difficult and time-consuming if you try to impress your market by sharing everything you know. But, if you start by asking “What do my most desired prospects and clients need to know?“, you’ll find it easier to identify and write a book that establishes you as the thought leader in you field. Let me know if you have a comment, or question, via e-mail or as a comment, below.

8 habits needed to write your way to success

Although the rewards of writing a book have been extensively documented in books like Mitchell Levy’s 42 Rules of Driving Business with Books, purchase the underlying habits needed for writing success and author thought leadership are not as widely known.

The big idea

The starting point is very simple, and beautifully described in books like Jack Canfield, Mark Victor Hansen, and Les Hewitt’s Power of Focus and a slim book by Robert Maxwell entitled Make Today Count.  Both books stress the same idea:

Your daily habits determine your future

How you approach each day in general, and how you approach writing in particular, determines your future–and the future of those who depend on you.

Everyone has the same 24 hours each day to live, work, play, and sleep. However, somehow, some people write books and advance to the front of the room, while others dream, read books, and remain in the back of the room.

Habits of writing success

During the past decade, I’ve interviewed hundreds of authors (plus their editors and publicists) who have changed their lives and written their way to success, building lucrative, high-visibility author thought leadership in their fields.

I’ve studied their habits, as well as the habits of writing coaches who got their training in the world of media, where deadlines are non-negotiable. What I’ve listened to and read has convinced me that a few crucial habits spell the difference writing success or continued writing stress and frustration.

The 8 habits of writing success

Here’s a distillation of what I’ve found. Successful, branded authors share these traits:

  1. Daily progress. Successful authors don’t participate in writing marathons; they commit to writing a little every day. They commit to consistent progress. You can make significant progress in 30 minutes a day, even more if you spend a little extra time reviewing what you’ve written and what you want to write tomorrow right before you go to bed.
  2. Delegation. There is usually a team behind a successful author; sometimes co-authors, sometimes ghost writers, sometimes book coaches and development editors, and sometimes a variety of contributors. Success does not have to involve martyrdom!
  3. Planning. Few nonfiction authors depend on their creativity and inspiration to get their books written. Instead, they begin with outlines or mind map that identify the topics they’re going to write about in each chapter. When they sit down to write, they know what they’re going to write about. As a result, they never start with an empty screen.
  4. Purpose. Successful nonfiction authors recognize that their books aren’t purchased for entertainment or style. Instead, books are purchased for reader change;  the goal is to help readers solve problems or achieve goals. By focusing on what their readers want, rather than showcasing their knowledge, authors write books that attract the readers they’re interested in serving later on.
  5. Efficiency. Successful authors are efficient authors; they choose the right tools and take maximum advantage of them. When working with Microsoft Word, they use keyboard shortcuts to save time and eliminate the need to remove their right hand from the keyboard and reaching for the mouse. They write short, concise books with focused, actionable content. Most important, they harvest and recycle previously-written ideas and content, such as blog posts, newsletters, reports, and speeches. They use templates whenever possible to speed content creation and formatting.
  6. Standards. Successful authors refuse to be intimidated by the authors held up as role-models by their their high school and college teachers. Writing is typically taught from a “classic” point of view, rather than a pragmatic, information organization and sharing point of view. Successful authors write for efficient information transfer, striving for brevity and clarity. In doing so, they forgive themselves for the C’s and D’s they might have received.
  7. Rituals. Most important, successful authors establish rituals, which can be considered “habits on steroids.” Whenever possible, they write at the same time and in the same place. They print-out and back-up their work at the end of each writing session. They track their blog posts and teleseminar topics, identifying which topics generate the most response.
  8. Confidence. Most of all, successful authors are confident in the expertise they want to share and the people who are around them to help them succeed. Successful authors recognize that lousy first drafts often result in excellent final drafts. They are confident in the process of writing, reviewing, and rewriting.

In short, successful authors reject the idea of write their way to success, one word at a time. They reject the view that writing as a talent-driven special skill, and–instead–are willing to do what it takes to cultivate their own skills. (Many of the authors I’ve interviewed don’t consider themselves especially proficient or talented writers.) The basis of writing success are found in simple daily habits that anyone can put to work.

Roger C. Parker invites you to explore Published & Profitable‘s Sample Contents and sign-up for his Writer’s Writer’s Tip Blog. You’re also invited to e-mail your writing questions and concerns.