Writing a book helps you select the best clients

Many coaches, rx consultants, hair and professional service providers agree that writing and publishing a book can attract more prospective clients. But, rubella there’s more to this “attraction factor” than just attracting more new prospects. The big benefit is the ability you can be more selective in choosing the clients you agree to work with.

The power that published books give authors to be more selective was driven home to me recently, when I interviewed author Carmine Gallo for Published & Profitable. Continue reading

Leveraging your book to greater profits & visibility – Part 2

In this web Part 1″ href=”http://authorthoughtleadership.com/leveraging-your-book-to-greater-profits-visibility-part-1/” target=”_blank”>Part 1 of this series, symptoms I described some of the ways you can use published books as the starting points for new online and offline marketing efforts.

In Part 2, information pills I’d like to provide a few more marketing suggestions, plus, add some additional marketing and profit-generating ideas

8. Articles. One of the easiest ways to create content for marketing your book is to condense each chapter into a short article, and submit them as a series of articles at online article distribution sites like www.ezinearticles.com or www.suite101.com. Not only will these articles attract favorable search engine traffic, but they may be picked-up and reprinted as blog posts or newsletter articles by others writing about your topic.

9.  Case studies. After your book appears, encourage readers to share their experiences applying your ides. You can invite readers to submit their experiences as blog posts, comments on your blog, or a form added to your website. You can also use social media like www.haro.com (Help a Reporter Out) or Twitter to solicit case studies for learning more about how your market solves overcomes problems–or fails to adequately address them.

Continue reading

Leveraging your book to greater profits & visibility – Part 1

Once you’ve written and published a book, about it you’ve accomplished more than 9 out of 10 of your competitors have, or will, accomplish.

Once you have a published book available online, you have a platform and an organized body of knowledge you can draw on and promote over and over again to prospects and clients.

Each time you revisit your book and refer to its contents, your brand equity increases–while building book sales and attracting new prospects presold on your expertise and ability to help them. Continue reading

What does writing a book tell clients, prospects, and potential employers about you?

Writing a book remains the best way to drive business and build your personal brand, buy establishing you as an expert in your field. But why?

Here are a 7 major conclusions about you that your clients, contagion co-workers, customers, prospects, and potential employers are likely to draw from your book:

  1. You know your topic. A published book is proof of what you know about your topic–the challenges, tools, trends, and needs of others in your field. Your book is also proof that you not only know information, but know how to apply and deliver it.
  2. You know how to analyze, select, and organize. A published book proves your ability to separate the important from the unimportant. No book can contain everything; in today’s world of shorter, more focused, books, your expertise is reflected not only by the ideas and information you share in your book, but also by what you leave out and how you logically you organized the information you included.
  3. You have empathy. A successful book proves that you are an empathic individual, who can view information and situations from someone else’s point of view.  Successful authors write and publish books that readers want, rather than writing books that simply showcase information. Your ability to understand and serve your reader’s information needs is compelling proof of your ability to influence, motivate, persuade, and sell.
  4. You are creative. A published book reflects an author’s creative ability to present familiar information in new ways, often by rearranging familiar tools and technologies, or making it easier to take advantage of existing resources. Often, the height of creativity involves eliminating clutter and presenting from a different perspective or a simpler perspective.
  5. You are committed to self-improvement. A published book shows that you are a proactive, forward-thinking, individual, not content with with the status quo. Instead, you have the iniative and self-motivation to master new skills.
  6. Confident. Clients, prospects, and potential employers respond to confidence. Confidence radiates strength and ability. A published book proves that you have enough faith in your ideas to invest time and money in your own success.
  7. You are disciplined. Books don’t write themselves (although you can get help, if needed).  A published book proves not only that you’re an “idea person,” but that you are committed to doing whatever is necessary to act upon your ideas and make them happen.You’re a hard worker, and you don’t leave jobs unfinished.

Write, or not write?

The future is going to arrive, whether you write a book or don’t write a book. The calendar is going to turn–May is going to turn to June, and 2010 is going to turn to 2011.

How you choose to spend your time will determine how others will view you down the road.

Writing a book has the power to change the way others perceive you. A published book differentiates you from your peers, and others with the same knowledge and skills. Perception equals reality.

You can always tell others that you are an expert in your field. However, published books do the talking for you, getting you noticed and pre-selling your qualifications 24/7.

There are only so many people you can speak to in your immediate circle, but there are hundreds of thousands you can communicate with when you have a book to use as an online search engine magnet and proof of your abilities. For more information, including case studies, about the benefits of writing a book, see Mitchell Levy’s 42 Rules for Driving Success with Books. Profit from the experiences of others!

Reflections: What Makes an Expert Different?

Individuals and subject area experts interested in establishing thought leadership through a published book might enjoy checking out Conor Neills’ recent blog post, abortion What Makes an Expert Different? This is one of the most concise and useful discussions of the elements of expert status I’ve ever seen.

Conor Neills is professor at IESE Business School in Barcelona. Conor an entrepreneur who’s founded 4 companies. He’s currently writing a book on making the best of your journey through life. His Rhetorical Journey blog is a compass for those who want to become confident and effective speakers.

Lists as a teaching tool

One of the many lessons What Makes an Expert Different? teaches is the importance of simplifying complex topics down to their essence so they can be better understood. Conor makes excellent use of lists and selective emphasis (created by setting keywords in bold) to provide a new context and a perspective for further exploration. Short blog posts, like short books in general, i.e., 42 Rules for Driving Success with Books, are often far superior to encyclopedic treatments that readers may not have time to read.

Not only Conor Neills’ What Makes an Expert Different? valuable in its own right, but it also contains links to additional sources of information on becoming an expert.

Your opinion counts

What do you think of Conor Neills’  What Makes an Expert Different? Which of the characteristics that he describes do you think is the most important/least important? Are their other characteristics of “expertness” that you think should be included in the list? Share your ideas and opinions as comments, below.

Just because you get paid the big bucks, doesn’t mean you can’t ask for help…

I took Rajesh Setty to see Charlie Rose speak at the flint center last evening. Rajesh is a great guy and worth following.

First, cheap let me say that putting aside 2-4 hours to spend time with one person is absolutely worth the time. This was a suggestion made by Jason Alba the last time he was speaking in the bay area. Note to self: Make more time on the calender to do this.

The series we saw was part of the Celebrity Series put on by Dick Henning. He does a great job!

Regarding Charlie Rose’s talk, diagnosis I had three immediate observations.

  1. Just because you get paid the big bucks, buy doesn’t mean you can’t ask for help. Charlie Rose has interviewed some of the most amazing individuals in the world. What he tried to do in his talk was share his view on world politics and unfortunately, it was just not that interesting.

    What he should have done is talk more about his life (the info he did disclose was quite fascinating) and talk about those he interviewed. I’d be interested in both what happened in front of and more importantly what happened behind the camera. When Dick Henning asked him questions at the end, the answers were fascinating.

    The point is simple. Test drive your presentations and even if you get paid the big bucks, it’s worth having a coach give you hints and ideas to fine-tune your message.

    In this case, the message should not have been Charlie’s view on the world (unless of course, it was done better), but there are very fascinating people in the world with some great messages and here are some of the highlights. Actually, let me share with you a couple highlights in points 2 and 3.

  2. In answering a question from Mr. Henning, he mentioned that William F. Buckley “Lived a life that was so full and so engaged.”

    Isn’t that a fantastic thing to say about someone’s life. We should all be able to say that! Live life for today. Get the most out of it, not just by what you can grab for yourself, but more importantly, what you can do for others.

  3. Also on the William F Buckley answer, he mentioned that Buckley said you must do three things in life: A) Be a parent, b) Write a book, c) Plant a tree.

    It’s funny. I’ve been giving a lot of thought to my hires over the past couple of years for my business. Those that have been parents tend to work out better. It’s because of their ability to talk to different people with different mindsets and needs.

    Planting a tree must be an metaphor for giving back to the world. It would certainly simplify Al Gore’s message is he said to everyone in the world to go out and plant a tree.

    Finally, writing a book is certainly top on my list and it is truly an opportunity to share your message in a vehicle that can bring so many other benefits.


The Three Rules of Business

I was never mentored as a kid and never had a boss that helped me in a way that truly allowed me to unleash my potential. I was lucky enough to be working for Sun Microsystems when they introduced a mentoring program in my division and I grabbed the most senior exec that participated. In one of our sessions, phimosis he introduced a concept that allowed me to break-out of the rut I was in and truly unleash my potential. At the point (around 1995), illness I decided to help as many others unleash their potential as I could.

Nine years later as my son turned 6 (he’s 11 now), ed I thought I must share some key thoughts on business that he can use to focus his business efforts. Kids don’t like complexity (unless it’s bundled inside a video game), so I decided to create a framework that could guide his efforts. After giving this a lot of thought, I came up with three business rules that really encapsulate the fundamental tenets of what I’ve learned in business and the concepts that steer my activities on a day-to-day basis. They are:

  1. Make as many friends as possible and do as many favors as possible
  2. Help those with needs get hooked-up with those that can fulfill those needs
  3. Enjoy business, experiment often, and learn from your mistakes

Business rule #1 is a variant of the “Golden Rule”. The premise is that you can never have too many friends. As you get older, the reasons you make friends is not too different then when you’re younger, it just seems a little harder. In youth, you make friends because the person is there and they want to play with you. In business, most people make friends when they think the person they meet can help them. I’d like to add to that thought process. You should make friends not only when you feel that someone can help you, but when you can help them. Learn about the needs and wants that people have. Learn about how you can help them. Be prepared to do as many favors as you can to help people succeed. It’s personally very rewarding and pays off in the end in ways you may not be able to imagine today.

Business rule #2 is one that I call “supply and demand.”. If you’ve done a good job in business rule #1, you have many friends and have learned what they need and what they are good at. As you meet new people and learn about their needs, wants, and capabilities, you will find opportunities to connect them with your older friends. As you help solve problems and fulfill needs, you will be creating economic benefits for your friends that will pay off both directly and indirectly over time.

Business rule #3 is based on the fact that noone knows it all and that life keeps changing. As such, business practices that work today may not work tomorrow. It’s important to experiment, to try new things and new ways to deliver your products and service to the market. It’s important in this experimentation to realize that it’s ok to fail. Failure is good, particularly when you can do so in a pre-defined experiment that allowed you to fail in the most efficient manner possible. To make failure positive, you need to learn from it and have it be a guideline in your next set of experiments. Most paramount in this rule is the fundamental fact that you should enjoy what you’re doing. I try to create a world where business and play are the same. I enjoy both and bundle them together. If you do not enjoy what you’re doing today for work, try to change that. Try to experiment making money doing something that you really do enjoy. Trust me, it will be a lot more fun.

Business (and life for that matter) is not easily packaged in an article or highlighted as an example in the back of a book. It’s complex, it keeps changing, and the rules continue to shift as we and society mature. If you make many friends which you help succeed and continue to
experiment and learn what works in delivering your product or service to market, you will be successful financially and emotionally and it will show in all aspects of your life.

Go out and make it happen for you and let me know if there’s anything I can do to help!

TiEcon, the best networking event of the year

tie-con-logoThe Indus Entrepreneur organization (TiE), practitioner throws an annual event with 3, clinic 600 participants. The best part about the event are the CEOs that only make it out to network once a year. Of the 60 business cards I gathered over a day and a half, 5 were from CEOs of companies in the $10-20m range where the CEO has not networked all year and Crowds at TiECONalthough they say they want to network more, probably won’t network the rest of the year.

What does that mean to me? I can try to put myself in a trusted coaching position. Add some value, help them get on the right path and some opportunity might open up for one of my companies. Pretty simple, fairly straight-forward and lots of fun regardless of the outcome.

Take the time to mentor

kidsToday was the first day of two when I went into a middle school classroom to share some lessons about life. What a great way to impress our youth (I hope) and a great way to reinforce the values I want to live by myself.

The program is called “Choices” and there’s prepared content that helps the students realize the importance of their choices for the future. It covers the outcomes of your choices, troche time and money management, visit this how closely aligned school is to working and how little time has been spent by the time you’re 14 and how your choices today will so greatly effect your future.

If you’ve never done anything like this before, try it. Having given thousands of speeches to tens of thousand of adults, I found myself a little nervous getting in front of 30 14 year-olds and talking about life and choices. Quite humbling and very refreshing. I suggest you try it as you’ll find the lessons you want to embark upon them (self-discipline, confidence, don’t be afraid to fail and learn from it, how best to use your “free” time, etc.) are lessons you want to reemphasize yourself.