Thought Leadership Best Practices LinkedIn Group

Mitchell Levy, surgeon Thought Leader Architect and CEO of THiNKaha, recently created a “Thought Leadership Best Practices” LinkedIn group. Join the growing group and conversation! Share some thought leadership articles that you’ve found interesting, insightful, helpful, or controversial; bring up some issues that need to be broached and discussed; or be a quiet observer and soak in all the information and fun dialogue.

Join the group here.

Don’t forget to connect with both THiNKaha and Mitchell Levy on LinkedIn!

ATTN: THiNKaha Authors! Be interviewed by Bert Martinez!

As part of our continuous efforts to promote your books, capsule we are delighted to let you know that you can now sign up on “Money for Lunch” and get the chance to be interviewed by Bert Martinez. On “Money for Lunch, purchase ” Bert interviews leaders, nurse authors, innovators, and celebrities.

This is a great opportunity to promote your book and upcoming events on a national radio show!

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A blog post can be short

Blogging is important, find but what happens if you haven’t blogged in a while. You lose your following. Bummer. Well here I am typing in a small blog to show that it’s easy put content together that’s relevant, page but short. It would be great if you could blog a couple times a week. So, mark it down as something that’s important to do. I’m marking my calender now!

How to write a book to build your personal brand

The easiest way to get started writing a book to build your personal brand during 2011 is answer the following 5 simple questions.

Your answers, sale and the lists you create based on your answers, viagra will provide a road map to help you get started writing a book to drive your success and build your personal brand. Continue reading

Leveraging your book to greater profits & visibility – Part 1

Once you’ve written and published a book, about it you’ve accomplished more than 9 out of 10 of your competitors have, or will, accomplish.

Once you have a published book available online, you have a platform and an organized body of knowledge you can draw on and promote over and over again to prospects and clients.

Each time you revisit your book and refer to its contents, your brand equity increases–while building book sales and attracting new prospects presold on your expertise and ability to help them. Continue reading

Why self-imposed deadlines are the key to writing a book

Author thought leadership and writing success are usually described in terms of creativity, viagra dosage grammar, ampoule and inspiration; however, unhealthy for many, self-imposed deadlines are the most important writing tool of all.

Last Wednesday, for example, I interviewed Jay Berkowitz, the author of Ten Golden Rules for Internet Marketing Success. During our call, Jay described how he had spent almost a year planning his transition from the upper echelons of the corporate world to self employment.

However, nothing really “happened” until Jay obtained an opportunity to speak before the Direct Marketing Association just 6 weeks before their prestigious annual convention.

Suddenly, everything fell into place; within the next 6 weeks, Jay was able to start and finish:

  • The text and graphics for his signature publication, The Ten Golden Rules of Internet Marketing Success.
  • The text and PowerPoint visuals for his Ten Golden Rules of Internet Marketing presentation.
  • The text and graphics for his Ten Golden Rules website which launched his Internet marketing agency.

Continue reading

When it Comes to Social Media, Are You a Thought or Traffic Leader?

Self promotion knows no bounds online.

The internet, discount and specifically the rise of social media, diet has made it even easier for folks to pursue ruthless ambition to succeed online. A major part of online success is being able to see through the smoke and mirrors that many personalities put up around themselves.

With the internet making anonymity and disguise so simple, many people set up illusions that simply aren’t themselves. I often compare this to the classic 70s game show, “The Dating Game.” It’s easy to sit behind the partition and try to impress the “contestant” with how charming and clever you are. But sooner or later, they will step around the partition – that’s the moment of truth. Will they be surprised with what they find? Continue reading

4 Steps to Avoiding a Brand Implosion™

It takes years of visibility and consistency to build a strong image, ampoule but it’s pretty easy to see all of your hard work implode. Just ask Mel Gibson, ask Michael Phelps, viagra Tiger Woods, Michael Richards, or even Kate Moss. All of these celebrities by their actions created the dreaded BRAND IMPLOSION:  {When brand behavior ? expectations}.

Introducing The BRAND IMPLOSION:  {When Brand Behavior ? Expectations }

The BRAND IMPLOSION formula occurs every time a behavior does not meet expectations and causes significant business consequences. In other words, if I miss a deadline for a client (behavior), although I am usually ahead of schedule (expectations), but the client was out of town so that it didn’t cause any fallout, all is fine with the relationship.

But, when Mel goes out on a tirade eroding every belief we had about him as a religious, good family man with high standards, we all just want to cringe, hide, and get him out of our sight as quickly as his agent and wife did. We cannot yet gauge the enormity of Mel’s actions, but his career as bankable actor clearly hangs in the balance.

4 Steps to Avoiding a Brand Implosion

How do you avoid ruining your brand? Just follow these steps from the get-go:

  1. Remain Authentic – If your image to the business and personal world are exactly the same, it remains difficult to create a consequential conflict. After all, if Ozzie Osborne were caught ranting and cursing, it’s just another day in his bizarre life – another non-issue.
  1. Beware the Camera –Thanks to smart phones, virtually all consumers can become cameramen with footage to share or sell. Certainly, Mr. Phelps and Ms. Moss aren’t smiling pretty reminiscing about their “caught on camera” contraband poses.
  1. Share and Post Selectively – It’s not just your privacy settings that determine who interacts with you, it’s also your on-line image. I, for example, only comment, Tweet, and write about branding and marketing. Even on Facebook, you can’t find any content or photos not related to my core competency. Tempted to enter the fray about Lindsay Lohan? Just tweak the famous DeBeers’ tagline a little to remember:  “Your on-line image is forever.”
  1. Be Your Best – Yep, your mom was right: Treat others the way you want to be treated. Don’t let your success, fame, or fortune make you forget that there are no “little people” or even “ small people” as BP Chairman Carl-Henric Svanberg stated.  We all have busy lives, but there is always time for quick nod of appreciation and respect.

™ by Liz Goodgold. Liz  is a branding speaker, expert and author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. For more hot branding ideas, sign up for her FREE newsletter, The Brand Finale, at www.redfirebranding.com .

Making Ideas Happen: A Recipe for Success and Profitability

Even if you aren’t a cook yourself, health you know what a recipe is, tooth and what it’s used for. Webster’s defines a recipe as “a set of instructions for making something from various ingredients; a formula or procedure for doing or attaining something.”

Two and a half months after its publication, youth health Scott Belsky’s book, Making Ideas Happen is one of Amazon.com’s Top 100 (overall) books, a sales leader in several categories, and an iPad and Wall Street Journal best-seller. Download a PDF Excerpt.

Belsky provides authors with a success recipe that is both easy-to-follow and duplicate.

The following are some of the reasons for my enthusiasm for the book.

Expertly Titled & Positioned

Scott’s title exhibits many of the 16 characteristics of effective book titles described in my own #Book Title Tweet: 140 Bite-Sized Ideas for Choosing Compelling Article, Book, and Event Titles. These include:

  1. Promise. Effective book titles promise an obvious benefit, one the author’s target market urgently wants to enjoy.
  2. Transparency. Effective book titles communicate at a glance, without clutter or ambiguity. There’s nothing to “puzzle out” or study; the benefit is obvious, presented in everyday, easy-to-speak conversational terms.
  3. Brevity. As a glance at the book cover, above, shows, short titles based on short words permit setting the title in a large, bold, type size. This creates “billboard” book covers that attract attention from a distance in a crowded bookstore or can be read online, even when shown as a tiny thumbnail images barely an inch high.
  4. Title/subtitle partnership. One of the “classic” title techniques is to combine a short, telegraphic title with a longer subtitle that amplifies the title’s promised benefit by providing supporting details.
  5. Action verbs. Effective book titles are often build around gerunds, i.e., verbs ending in ing. Making and Overcoming imply a state of action, implying that progress is already taking place.

Planned profitability

One of myPublished & Profitable site’s central tenets is the importance of planning for profitability, i.e., identifying potential back-end profit sources and having the profit systems set-up and in-place, ready for readers when they visit the author’s website, looking for ways to implement the ideas in the book.

Authors who wait until their book is published before planning and  setting-up back-end profit systems are simply too late; they’ll never make up for the lost profit opportunities generated by their book’s publication.

As you can see from Scott Belsky’s bio, or a glance at the offerings on his Behance site, you can see that a portfolio of up-and-running products and resources, including both on-line and off-line resources, already exists.

One of the reasons I’ve been using Scott Belsky’s Making Ideas Happen as an example of nonfiction success is the way that it has been positioned as a leadership book rather than as a creativity or writing book. See previous posts.

By positioning Making Ideas Happen for categories like Business Management, Leadership, or Management Science, the author targeted a large and growing market, rather than smaller slow-growth markets.

Visionary vocabulary

This successful best-selling book (currently in the mid 300’s out of all the books Amazon.com sells) and among the top 5 sellers in several categories, including Leadership and Management Science.

Authors that follow Belsky’s lead and create a new vocabulary with their book will invariably create a more memorable brand.

New words and phrases add interest to your book and provide easy to remember memory assists for your important ideas, improving retention, creating a shortcut to your brand.

What’s fascinating about the list that follows is that you can learn so much about the book from simply analyzing the new words and phrases it introduces:

  • Dreamers, Doers, and Incrementalists. These refer to the three types of creative individuals described in Making Ideas Happen. Dreamers are always generating new ideas. Doers s are obsessively focused on the logistics of implementing ideas. Incrementalists shift between dreaming and doing, but often fail to totally profit from their ideas because they often dissipate their energy by working on too many different projects. (pages 113-115)
  • Action Method. Action Method refers to the process of immediately following-up new ideas by identifying the specific tasks needed to bring an idea closer to reality.
  • Creative’s compromise. Creative individuals, i.e., designers, authors, and entrepreneurs, must be prepared to adopt new restraints and best practices that may initially be uncomfortable. (18)
  • Done walls. The practice of hanging examples of completed Action Steps from previous projects on the wall of your working area, as motivation tools to maintain team enthusiasm and morale. (91)

How Thought Leadership Authors Can Benefit from Making Ideas Happen

If you’re having trouble finishing your book, you’re not alone! Authors often need help finishing their books. As Belsky puts it: nearly all new ideas die a premature death.

He concludes: The journey to a more productive life as a creative leader starts with a candid self-assessment of who you are, your tendencies, and the greatest barriers before you.

In addition to a dash of reality and a description of how others handle the challenge of the new and the creative’s challenge, authors will be exposed to concrete steps they can take to work more efficiently. They’re also likely to be inspired by the example of writing and organization that Making Ideas Happen presents – prompting them to create their own recipe for success.

Branding Secrets You can Learn from American Idol

As American Idol gears up for its finale with an estimated 28 million viewers, cialis 40mg now is a great time to think about this TV show not as a singing competition, bronchitis but a branding competition – really!

Just as in business, discount the goal of branding is for prospects to remember you in order to do business you. Or, in this case, the goal is for viewers to remember you in order to vote for you.

If we look back at Season 10, we’ll note that the show is comprised of judges and contestants who have morphed into hot personal brands by using these proven branding techniques.

  • Unique Vocabulary – Thanks to Randy Jackson for introducing us to the “dog pound” and “dog” as a term of endearment. And, an honorable mention to Top 10 Guy Alex Lambert for putting front and center the reality of how today’s teens speak with “like”, “umm”, and “you know” littered throughout. Your job? Determine how to speak a language all your own.
  • Attitude – Paula Abdul showed the world not only her loopiness, but her ability to find good in everybody. Of course, Mr. Simon Cowell demonstrated his brutal honesty by earnestly telling contestants that they need to find a new career opportunity. If we strut like Mo’Nique or Jamie Foxx, we too can have our attitude became a critical component of our brand.
  • Dress –  New judge Ellen DeGeneres fervently sticks with her trademarked pants and vests look while Simon has yet to be able to afford anyone other shirt except, apparently, a Fruit of the Loom T-shirt.  Of course, the winner of dressing to stand out must go to season9  performer known simply as “Bikini Babe!”  What are you doing to dress appropriately for your brand?
  • Nicknames – Nicknames are always a sign of endearment and 4th runner up, Michael Lynche earned his moniker of “Big Mike” with his 6’1 and 300 lb frame. Crystal Bowersox also quickly morphed into Mama Bowersox too. If your own name is popular (Megan), generic (John Anderson), or taken by someone else (Loni Anderson), feel free to use a nickname.
  • One Name Brand – I had never met a Siobhan or even how to pronounce it until Ms. Magnus made her debut this year. Clearly, she has the opportunity to join the ranks of Cher, Beyoncé, and Shakira by becoming a one-name show! Do you?
  • Solid Analogy – Crystal Bowersox became the “Janis Joplin for 2010” with her spot-on, yet modern interpretation of the legendary singer. Referencing the familiar (Janis) to the unfamiliar (Crystal) helps to introduce and recall a new brand. I consider myself the Suze Orman of branding; what’s your reference?

Remember that when it comes to branding, every interaction counts: from your voice message to your email to your blog entries to personal encounters. Ensure that they project the same image and you too can be on the road to winning votes and business from your customers!

Branding speaker and expert Liz Goodgold is a fiery redhead with over 25 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. For more hot branding ideas, sign up for her FREE newsletter, The Brand Finale.