The easiest way to get started writing a book to build your personal brand during 2011 is answer the following 5 simple questions.
- Who? Rather than starting with the content of your book, resuscitation start by identifying the readers you want to read your book. Who are your ideal readers? In most cases, your ideal readers should be identical to your ideal clients, customers, or supporters! Be as specific as possible. Describe your ideal readers in terms of age, sex, attitudes, education, health, income, occupation, position, or profession. Make a list of your ideal clients and identify the characteristics they share in common with each other.
- What? Once you identified your ideal readers, ask yourself, What are most pressing goals and problems? Make a list of the problems that keep them awake at night, or the goals they’ve been trying to achieve. Again, be as specific as you can about their problems and goals. The better your answers, the easier it will be for you to identify the right title for your book and create a table of contents for your book.
- When? Addressing when questions, like When do you want your book to be available for purchase? and When are readers most likely to be ready to buy my book? are equally important to the success of your brand-building book. How you answer the ready for sale question will help determine the length of your book, (i.e., number of pages) as well as the publishing option that’s best for you. Your answer to the likely to buy question will help you choose a title that will resonate with readers at their point of maximum urgency.
- Where? Next, think about where you want your ideal readers to locate your book. Your answer to this question, too, will influence your choice of publishing alternative. Trade publishing, for example, makes the most sense if you’re convinced your book has enough mass market appeal to attract sales to casual bookstore browsers. If you’re looking to establish your expertise in niche markets, however, self-publishing and search engine marketing may be a better, faster solution.
- Why? Your answer to the final–or Why?–question will provide additional information to help you choose a title, promote your book, and identify the contents you need to include in your book. The question is relatively simple, i.e., Why should readers want to buy your book?, but answering the question may take a bit more time. To adequately answer the question, you’ll have to research existing books in your field, which will help you deliver fresh, new information and perspectives, so readers will choose your book over the competition.
Writing a book gives you control over your destiny
Writing a book remains the fastest, easiest, and surest way for you to market your expertise to the prospects you want to convert to clients, customers, and supporters.
Writing a book takes less time than getting an advanced degree. More important, the process is under your control.
- Getting published. You control how quickly you plan and write your book.
- Size and format. You determine how much of a book (in terms of size) you need to write, and you much you want to delegate to others.
- Marketing and profiting decisions. You determine how and where you promote your book. More important, you decide how many copies you give away (or sell at a discount) as marketing incentives or promotions to drive new prospects to your website.
How much do you need to know?
Writing a book doesn’t involve “magic.” You don’t have to be a trained or experienced writer to publish a book. The only things you really need are:
- Burning desire. You must have a burning desire to write a book to drive your success and build your personal brand.
- Willing to learn. You must be willing to learn new skills, profiting from the experiences of others while mastering the best practices that have contributed to the success of others.
- Commitment. Finally, you must have the commitment and self-discipline to keep moving forward, regardless of the occasional setbacks that might show up along the way.
Once you commit to writing and publishing a book during 2011, the resources you need to succeed will make themselves available. Help is available from a variety of sources. The decision is yours.
Roger C. Parker invites you to visit his Published & Profitable Blog and his latest book, #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.