Leveraging your book to greater profits & visibility – Part 1

Once you’ve written and published a book, about it you’ve accomplished more than 9 out of 10 of your competitors have, or will, accomplish.

Once you have a published book available online, you have a platform and an organized body of knowledge you can draw on and promote over and over again to prospects and clients.

Each time you revisit your book and refer to its contents, your brand equity increases–while building book sales and attracting new prospects presold on your expertise and ability to help them.

Here are a baker’s dozen of ideas you can leverage your published book to greater brand visibility and back-end profits:

  1. Blog post series. Even if you’ve already blogged about the contents of your book, you can attract fresh prospects and seo visibility by creating a series of blog posts about each of the chapters in your book. Chances are, new examples and ideas have appeared since your book was published. Create a numbered list of posts, one each week, discussing new ideas, case studies, reader comments, or questions relating to each post.
  2. Networking minutes. If you are a member of a networking group, like B.N.I., and you have a weekly 1 or 2-minute opportunity to talk about yourself at each meeting, present an ongoing series of mini-presentations each meeting, describing a single idea or tip based on a different chapter in your book.  For example, “The big idea from Chapter 1 is to…”. The helpful tips will drive home the fact that you’re a published author with proven expertise.
  3. Twitter. Regardless of your other Tweets, commit to posting 3 a series of 4 or 5 Tweets about each chapter, on the same day of each week. Each of your Tweets should focus on a single idea, tip, or best practice described in the chapter. Include a link to a page on your blog which provides more information and contains an order form for your book.
  4. Workbooks and worksheets. Make it easy for readers to apply the ideas in your book by creating a downloadable worksheet–or as many as are needed–for readers to fill out as they read each chapter. When you’ve finished creating and blogging about each worksheet as you create it, assemble your worksheets into a new book–a workbook that guides readers through a 30-day Action Plan, or implementation program. Your workbook will attract new prospects, readers, and SEO visibility. Your workbook will also provide a reason to recontact experts in your field and readers for testimonials and reader reviews.
  5. Podcast series. Consider converting the topics discussed in each of the chapters of your book into a new format, such as a series of weekly podcasts or a series of YouTube videos. Even if your podcasts or videos cover topics that you wrote about in your book, your information will take new life as you discuss it in a different context. New ideas will appear to you as you record your podcast or video. Remember it’s not how long your podcasts or videos are that matters; the key is to present them at consistent intervals, and constantly promote their availability.
  6. Tipsheet. Make a list of the 10 best ideas and tips from your book, edit the ideas as concisely as possible, and create a tip sheet you can print and hand out at networking events or a PDF file that you can use as a sign-up incentive for building your e-mail newsletter list. Tipsheets can be as simple as a single sheet of paper printed on one side, or you can use both sides of a single sheet of paper.  Their value comes from the relevance and conciseness of the information you share, not the length of the tipsheet.

By continuing to leverage the knowledge and information you organized and presented in your book, credibility and search engine visibility will grow. By constantly building on the information in your book, you’ll gain more confidence blogging, speaking, and developing your voice in new media, like podcasts and YouTube videos.

In Part 2, we’ll examine some additional ways you can leverage your book to greater profits & visibility, adding value to your ideas and building your online presence.

About the author

Book sales and branding success begins with the right title! Save time selecting a book title with  Roger C. Parker’s #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.

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