What does writing a book tell clients, prospects, and potential employers about you?

Writing a book remains the best way to drive business and build your personal brand, buy establishing you as an expert in your field. But why?

Here are a 7 major conclusions about you that your clients, contagion co-workers, customers, prospects, and potential employers are likely to draw from your book:

  1. You know your topic. A published book is proof of what you know about your topic–the challenges, tools, trends, and needs of others in your field. Your book is also proof that you not only know information, but know how to apply and deliver it.
  2. You know how to analyze, select, and organize. A published book proves your ability to separate the important from the unimportant. No book can contain everything; in today’s world of shorter, more focused, books, your expertise is reflected not only by the ideas and information you share in your book, but also by what you leave out and how you logically you organized the information you included.
  3. You have empathy. A successful book proves that you are an empathic individual, who can view information and situations from someone else’s point of view.  Successful authors write and publish books that readers want, rather than writing books that simply showcase information. Your ability to understand and serve your reader’s information needs is compelling proof of your ability to influence, motivate, persuade, and sell.
  4. You are creative. A published book reflects an author’s creative ability to present familiar information in new ways, often by rearranging familiar tools and technologies, or making it easier to take advantage of existing resources. Often, the height of creativity involves eliminating clutter and presenting from a different perspective or a simpler perspective.
  5. You are committed to self-improvement. A published book shows that you are a proactive, forward-thinking, individual, not content with with the status quo. Instead, you have the iniative and self-motivation to master new skills.
  6. Confident. Clients, prospects, and potential employers respond to confidence. Confidence radiates strength and ability. A published book proves that you have enough faith in your ideas to invest time and money in your own success.
  7. You are disciplined. Books don’t write themselves (although you can get help, if needed).  A published book proves not only that you’re an “idea person,” but that you are committed to doing whatever is necessary to act upon your ideas and make them happen.You’re a hard worker, and you don’t leave jobs unfinished.

Write, or not write?

The future is going to arrive, whether you write a book or don’t write a book. The calendar is going to turn–May is going to turn to June, and 2010 is going to turn to 2011.

How you choose to spend your time will determine how others will view you down the road.

Writing a book has the power to change the way others perceive you. A published book differentiates you from your peers, and others with the same knowledge and skills. Perception equals reality.

You can always tell others that you are an expert in your field. However, published books do the talking for you, getting you noticed and pre-selling your qualifications 24/7.

There are only so many people you can speak to in your immediate circle, but there are hundreds of thousands you can communicate with when you have a book to use as an online search engine magnet and proof of your abilities. For more information, including case studies, about the benefits of writing a book, see Mitchell Levy’s 42 Rules for Driving Success with Books. Profit from the experiences of others!