As American Idol gears up for its finale with an estimated 28 million viewers, cialis 40mg now is a great time to think about this TV show not as a singing competition, bronchitis but a branding competition – really!
Just as in business, discount the goal of branding is for prospects to remember you in order to do business you. Or, in this case, the goal is for viewers to remember you in order to vote for you.
If we look back at Season 10, we’ll note that the show is comprised of judges and contestants who have morphed into hot personal brands by using these proven branding techniques.
- Unique Vocabulary – Thanks to Randy Jackson for introducing us to the “dog pound” and “dog” as a term of endearment. And, an honorable mention to Top 10 Guy Alex Lambert for putting front and center the reality of how today’s teens speak with “like”, “umm”, and “you know” littered throughout. Your job? Determine how to speak a language all your own.
- Attitude – Paula Abdul showed the world not only her loopiness, but her ability to find good in everybody. Of course, Mr. Simon Cowell demonstrated his brutal honesty by earnestly telling contestants that they need to find a new career opportunity. If we strut like Mo’Nique or Jamie Foxx, we too can have our attitude became a critical component of our brand.
- Dress – New judge Ellen DeGeneres fervently sticks with her trademarked pants and vests look while Simon has yet to be able to afford anyone other shirt except, apparently, a Fruit of the Loom T-shirt. Of course, the winner of dressing to stand out must go to season9 performer known simply as “Bikini Babe!” What are you doing to dress appropriately for your brand?
- Nicknames – Nicknames are always a sign of endearment and 4th runner up, Michael Lynche earned his moniker of “Big Mike” with his 6’1 and 300 lb frame. Crystal Bowersox also quickly morphed into Mama Bowersox too. If your own name is popular (Megan), generic (John Anderson), or taken by someone else (Loni Anderson), feel free to use a nickname.
- One Name Brand – I had never met a Siobhan or even how to pronounce it until Ms. Magnus made her debut this year. Clearly, she has the opportunity to join the ranks of Cher, Beyoncé, and Shakira by becoming a one-name show! Do you?
- Solid Analogy – Crystal Bowersox became the “Janis Joplin for 2010” with her spot-on, yet modern interpretation of the legendary singer. Referencing the familiar (Janis) to the unfamiliar (Crystal) helps to introduce and recall a new brand. I consider myself the Suze Orman of branding; what’s your reference?
Remember that when it comes to branding, every interaction counts: from your voice message to your email to your blog entries to personal encounters. Ensure that they project the same image and you too can be on the road to winning votes and business from your customers!
Branding speaker and expert Liz Goodgold is a fiery redhead with over 25 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. For more hot branding ideas, sign up for her FREE newsletter, The Brand Finale.
Sharing your commitment to write a thought leadership book is one of the most important first steps you should take. Sharing your commitment write a book ensures its completion and paves the way for its success. Here are 7 reasons to share your intention to write a thought leadership book:
- Support. Sharing your intention with employees, ambulance family, refractionist and friends enlists their support. As a result, view they will be more likely to overlook an occasional missed family or social event. If you also share your intended writing schedule with family and co-workers, they’ll also be more likely to respect your privacy and not bother you during your scheduled writing sessions.
- Determination. When you share your intention to write a book with others, you’re likely to be benefit from added discipline and determination. After you’ve made your intention known to others, you’ll find it harder to put off a writing session in order to sleep an hour later, or watch television.
- Assistance. You’re likely to be surprised by others who will offer to help you, if the occasion arises. You’re apt to receive newspaper clippings relevant to your topic, or e-mail containing links to blogs and websites. Others may offer to help you by reading and commenting on your initial drafts.
- Networking. Announcing your intention to write your book on your blog or website adds credibility to e-mails you send to subject area experts and others asking for advice, case studies, or requests for interviews. “Anyone” can claim to be writing a book, but your requests will be taken more seriously when you have displayed your intention online.
- Speaking. Your public commitment to write a book will also increase your desirability as a speaker in your area of expertise, opening the door to speaking at local events or appearing as a panelist at trade events. Your commitment to write a book will also add credibility to teleseminars and webinars you host while writing your book.
- Anticipation. Describing your commitment to write a book online will also enhance your search engine visibility, increasing your visibility to individuals searching for information on your topic. Your blog or website will be more visible to prospects, event organizers, and–even–publishers looking for authors with expertise in your area.
- Familiarity. Each time you blog or discuss the book you’re writing, or post a sample downloadable chapter, you’re creating familiarity, which builds your prospective reader’s confidence in your book. Accordingly, by the time your book emerges from the printer, you’ll have a market that’s ready to buy your book. If, on the other hand, you’ve kept your book a secret, you’ll have to overcome a skeptical market unwilling to take a chance on something new and different.
The advantages of writing a book to drive business and position yourself relative to the competition are well known. Your ability to write a book is proven each day by your continuing success working for others, or running your own business. The first step to writing a successful author thought leadership book is to publicly share your intention and commitment to writing your book. Your public commitment paves the way to success by helping you both write and promote your book, launching it to a market that’s ready to buy.
Roger C. Parker invites you to explore Published & Profitable’s Sample Contents and sign-up for his Writer’s Writer’s Tip Blog. Roger’s latest book is #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles.