Just because you get paid the big bucks, doesn’t mean you can’t ask for help…

I took Rajesh Setty to see Charlie Rose speak at the flint center last evening. Rajesh is a great guy and worth following.

First, cheap let me say that putting aside 2-4 hours to spend time with one person is absolutely worth the time. This was a suggestion made by Jason Alba the last time he was speaking in the bay area. Note to self: Make more time on the calender to do this.

The series we saw was part of the Celebrity Series put on by Dick Henning. He does a great job!

Regarding Charlie Rose’s talk, diagnosis I had three immediate observations.

  1. Just because you get paid the big bucks, buy doesn’t mean you can’t ask for help. Charlie Rose has interviewed some of the most amazing individuals in the world. What he tried to do in his talk was share his view on world politics and unfortunately, it was just not that interesting.

    What he should have done is talk more about his life (the info he did disclose was quite fascinating) and talk about those he interviewed. I’d be interested in both what happened in front of and more importantly what happened behind the camera. When Dick Henning asked him questions at the end, the answers were fascinating.

    The point is simple. Test drive your presentations and even if you get paid the big bucks, it’s worth having a coach give you hints and ideas to fine-tune your message.

    In this case, the message should not have been Charlie’s view on the world (unless of course, it was done better), but there are very fascinating people in the world with some great messages and here are some of the highlights. Actually, let me share with you a couple highlights in points 2 and 3.

  2. In answering a question from Mr. Henning, he mentioned that William F. Buckley “Lived a life that was so full and so engaged.”

    Isn’t that a fantastic thing to say about someone’s life. We should all be able to say that! Live life for today. Get the most out of it, not just by what you can grab for yourself, but more importantly, what you can do for others.

  3. Also on the William F Buckley answer, he mentioned that Buckley said you must do three things in life: A) Be a parent, b) Write a book, c) Plant a tree.

    It’s funny. I’ve been giving a lot of thought to my hires over the past couple of years for my business. Those that have been parents tend to work out better. It’s because of their ability to talk to different people with different mindsets and needs.

    Planting a tree must be an metaphor for giving back to the world. It would certainly simplify Al Gore’s message is he said to everyone in the world to go out and plant a tree.

    Finally, writing a book is certainly top on my list and it is truly an opportunity to share your message in a vehicle that can bring so many other benefits.

Should you self-publish???

Question: Should you self-publish???

Answer: Yes, orthopedist if you’ve always wanted to be a publisher sometime in your life. If not, sovaldi I question the value of using your time that way. I was interviewed by successful author Jason Alba on the merits of self-publishing which you can listen to.

If you are a business professional and you plan on using your book to generate speaking, resuscitation and consulting engagements and you make more than $10/hour, it just doesn’t pay to self-publish. The money you “really” make with books is with the indirect revenue, not the direct revenue. That said, you should use a professional publishing firm to help you get the most bang from your efforts of penning a book.

When you write a book as a professional service provider, you are looking for two things:

  1. Credibility (a stake to put your ability around)
  2. Leads (The best business card you’ll ever have in your life)

If it happens that you make money from the book itself, that’s even better. A number of Happy About authors have made money from their books (more than 70%), some have made a lot of money. That said, many of our authors have doubled, tripled and quadrupled their revenue.

So, if you self-publish, you’ll spend 200 hours trying to figure out what it means to be a publisher. You’ll lose the credibility part and if you’re lucky (and a good marketer), you might make an extra grand or two. Now divide that incremental money by the time you’ll spend and you’ll see that there’s a much better use of your time than self-publishing a book. Do what you do well and find a publisher that you have aligned interests with to help leverage what you do well.

Would love to hear your opinion, please share some feedback.