Press Release: THiNKaha® Announces the Acquisition of the Award-Winning 42 Rules® Book Series by Old Clayburn Marketing & Management Services, Inc.


Press Release

THiNKaha® Announces the Acquisition of the Award-Winning 42 Rules® Book Series by Old Clayburn Marketing & Management Services, contagion Inc.

Laura Lowell, decease Executive Editor and Co-Founder of the award-winning 42 Rules® book series to sell her stake in this unique publishing franchise.  Willis Turner, CEO of Old Clayburn Marketing & Management Services, Inc. and President of the 20k member SMEI (Sales and Marketing Executives International, Inc.) professional organization has purchased Laura’s share of the business.

CUPERTINO, CA – January 21, 2014 – THiNKaha® has agreed to the transfer of Executive Editor responsibilities from Laura Lowell, Co-founder and Executive Editor of the award-winning 42 Rules® book series. Willis Turner has purchased Laura’s stake and will assume responsibilities immediately while maintaining the existing publishing and thought leadership relationship with THiNKaha.

Laura Lowell and Mitchell Levy founded the unique 42 Rules book series in 2007. Since that time, the series has grown to more than 25 titles, including several Amazon best sellers and award-winning titles.

“I’m very proud of what we have accomplished with the 42 Rules book series,” said Lowell. “I’m also very excited for the growth opportunities that Mr. Turner brings to the series. This acquisition is good for the series and even better for our cadre of authors.”

“Laura had an idea in 42 Rules that was able to ride the changing tide of the publishing industry,” said Mitchell Levy, Thought Leader Architect and CEO of THiNKaha and Co-Founder of the 42 Rules series. “The series wouldn’t be what it is without her.  We will miss her focus, creativity and dedication.”

Turner brings with him an impressive resume, network and expertise in the Association Management and Marketing industry.  “I am so excited to be able to find and recognize a sleeping giant like 42 Rules. I’ve known Mitchell for over a year, have enjoyed watching what he does and look forward to seeing what we can do together.”

About 42 Rules®

The 42 Rules book series produces books that readers will actually read in the form of compact, high-impact books on personal and professional growth. The 42 Rules format enable authors to establish themselves as experts in their field through with a unique writing, marketing and publishing platform. For more information about the 42 Rules book series visit http://42rules.com.

About Old Clayburn

Old Clayburn Marketing & Management Services Inc. is a full service association management and marketing agency.  Old Clayburn was founded by Willis Turner in 1999 and now operates globally with a focus on developing and managing leading edge content that serves to develop professional talent.  Turner is recognized as a thought leader in association management and professional marketing circles and is a sought after speaker on topics that impact professional development and professional associations.  As President & CEO of Sales & Marketing Executives International (http://www.smei.org), Turner is the chief content editor for the world’s largest professional association for sales and marketing.

About the Publisher

THiNKaha turns corporate experts into recognized thought leaders. We do this by helping corporations that are already active in social media leverage those activities to reach their audience and increase their business. THiNKaha services (http://www.thinkaha.com/thoughtleaderservices/) include thought leadership mentoring/coaching, thought leadership interviews via Google Hangouts, creating content portals, book publishing, webinar publishing, social media, traditional media coaching and vetted referrals, and many other thought leadership services, including the creation and support of corporations thought leadership blueprints. To have us help your corporation amplify its thought leadership, please contact Jenilee Maniti, at jenilee.maniti@thinkaha.com or at 408-257-3000.

Press Contact:

Jenilee Maniti
Phone: 408-257-3000
Email: jenilee.maniti@thinkaha.com